Senior sales Executive (EdTech industry)

Role & Responsibilities (R in BARE Fit)

Role Summary

Drive institutional adoption of EdgeUp’s AI-driven learning platform by generating, qualifying, and converting leads into signed MOU/POs. The role requires structured execution of the sales SOP, relationship-building with decision-makers, and collaboration with internal teams for onboarding and client success.

KRA: Task / Activities

• Lead Generation: Research and build lead database (schools, colleges, coaching institutes). Verify contacts, classify by institution type, upload to CRM.
• Lead Qualification: Apply EDGE framework to identify high-potential leads (Eligibility, Decision-maker, Goals, Engagement).
• Outreach & Discovery: Multi-channel outreach (Email, WhatsApp, Call, LinkedIn). Book discovery calls & demo slots. Conduct demo sessions with tailored pitch.
• Proposal & Negotiation: Prepare and customize proposals. Follow up, negotiate pricing & scope. Secure verbal confirmation and MOU/PO.
• Closure & Onboarding: Update CRM, coordinate with Ops/Tech for onboarding, schedule kickoff, maintain communication during first month.
• Post-Sale Relationship: Collect feedback, track client performance, request referrals, cross-sell opportunities.
• Reporting & Metrics: Maintain Zoho CRM metrics dashboard, weekly reports, compliance with SOP timelines.

KPI: Performance Metrics

• Leads added 100 / week
• Qualified leads 20 / week
• Demos conducted 5–8 / week
• Proposals sent 3–5 / week
• Closures 2–3 / month
• Follow-up compliance 100%

Skills & Attitude (A in BARE Fit)

Required Skills

Preferred skills

• Strong B2B sales experience with institutional clients.
• Excellent verbal & written communication (email, call scripts).
• CRM proficiency (Zoho preferred).
• Ability to follow structured sales SOPs & frameworks.
• Negotiation and presentation skills.

• Experience in EdTech, SaaS, or AI-driven products.
• Familiarity with multi-channel outreach tools (LinkedIn, Apollo.io, Email automation).
• Basic understanding of institutional decision cycles. 

Attitude Required for This Position

• High ownership & accountability.
• Result-oriented, persistent with follow-ups.
• Comfortable engaging with senior decision-makers.
• Collaborative mindset across sales, ops, and marketing teams.