Digital Marketing - Executive

Job Description:

We are seeking a highly motivated and creative Digital Marketing Executive to join our growing team, a leading jewelry/artificial jewelry brand. The ideal candidate will have experience in digital marketing, specifically in the jewelry or e-commerce industry, and will be responsible for developing and executing online marketing strategies to enhance brand visibility, drive website traffic, and increase sales.

Key Responsibilities:

• Website Management:

  • Oversee and maintain the company’s website, ensuring that all content is up-to-date, engaging, and aligned with brand identity.
  • Optimize website for SEO (Search Engine Optimization) to increase organic traffic and improve search engine rankings.
  • Work with the development team to improve the user experience, streamline navigation, and ensure mobile responsiveness.

• Digital Marketing Campaigns:

  • Plan, create, and execute digital marketing campaigns, including email marketing, paid advertising (Google Ads, Facebook, Instagram), and SEO.
  • Manage and monitor social media accounts (Facebook, Instagram, Pinterest, etc.) and grow the company’s online presence by engaging with followers, creating content, and running paid campaigns.
  • Analyze and report on the performance of digital campaigns, using data to optimize and improve results.

• Content Creation and Management:

  • Develop compelling content that resonates with the target audience, including blogs, newsletters, social media posts, and product descriptions.
  • Ensure all content is consistent with the brand voice, messaging, and tone.

• Social Media Marketing & Engagement:

  • Develop and implement social media strategies to drive brand awareness and engagement on platforms like Instagram, Facebook, and Pinterest, which are crucial for jewelry marketing.
  • Manage social media content calendar and execute posts, stories, and influencer collaborations.

• Online Advertising:

  • Plan and manage paid campaigns across Google Ads, Facebook Ads, Instagram Ads, and other platforms.
  • Optimize ad performance, measure ROI, and adjust strategies to maximize conversions and revenue.

• Analytics & Reporting:

  • Monitor, track, and analyze performance metrics (website traffic, social media engagement, conversion rates, etc.) to assess the effectiveness of digital marketing efforts.
  • Generate regular reports and insights to inform future marketing strategies.

• Customer Insights and Market Research:

  • Research the latest trends in digital marketing and the jewelry industry to keep the brand competitive.
  • Monitor competitor activities and perform market research to identify opportunities for growth and expansion.

Qualifications:

• Experience:

  • Minimum of 1-2 years of experience in digital marketing, preferably in the jewelry or fashion industry (both artificial and fine jewelry experience is a plus).
  • Strong understanding of e-commerce platforms, SEO, content management systems, and analytics tools (Google Analytics, SEMrush, etc.).
  • Proven experience in social media management and digital advertising.

• Skills:

  • Excellent written and verbal communication skills.
  • Knowledge of digital marketing tools (Google Ads, Facebook Business Manager, Instagram, Pinterest).
  • Strong analytical skills with the ability to interpret data and adjust strategies accordingly.
  • Creative mindset with the ability to think outside the box and generate innovative content and campaign ideas.
  • Basic graphic design skills (experience with tools like Canva, Photoshop, etc. is a plus).

• Education:

  • A degree in Marketing, Business, Communications, or a related field is preferred but not required.

• Personal Traits:

  • Detail-oriented, self-motivated, and able to manage multiple projects simultaneously.
  • Ability to work collaboratively within a team and contribute to the company’s overall marketing strategy.
  • Passion for jewelry and fashion trends is highly desirable.

How to Apply:
Interested candidates can submit their resumes, portfolio, or links to previous digital marketing work to ipd.gadekar@gmail.com with the subject line "Digital Marketing Executive Application – [Your Name]."

Why Join Us?

• Work in a fast-paced, creative environment within the exciting jewelry industry.
• Opportunities for growth and skill development in digital marketing.
• Competitive salary and benefits package.

We look forward to seeing how you can contribute to our brand’s success and growth in the digital space!