Creative Head

Job Description:

A Creative Head in an EV (Electric Vehicle) startup plays a critical role in shaping the brand's identity, marketing strategies, and overall customer experience. Here’s a breakdown of what the role typically entails

• CTC 20 to 25 lpa
• Kolkata
• 10-15 Yrs

Key Responsibilities

1. Brand Development & Strategy

• Define and evolve the brand’s visual and verbal identity.
• Ensure consistency across all platforms—digital, print, and physical.
• Craft compelling narratives that resonate with target audiences, focusing on sustainability, innovation, and technology.

2. Marketing & Campaigns

• Lead the conceptualization and execution of marketing campaigns, from product launches to brand awareness initiatives.
• Collaborate with marketing, product, and design teams to ensure cohesive storytelling.

3. Product Design Influence

• Work closely with product and design teams to ensure the vehicles’ aesthetics align with brand identity.
• Influence UIUX design for digital interfaces (mobile apps, dashboards).

4. Content Creation & Media

• Oversee the creation of high-quality content, including videos, social media content, and advertisements.
• Drive creative direction for photoshoots, promotional videos, and influencer collaborations.

5. Innovation & Trendspotting

• Stay updated with the latest trends in EV, technology, and design to keep the brand relevant and innovative.
• Experiment with new mediums and technologies like ARVR, interactive experiences, or sustainable design practices.

Skills & Qualifications

• Strong background in creative industries (advertising, design, branding).
• Experience in tech, automotive, or sustainability sectors is a plus.
• Proficiency in creative tools like Adobe Creative Suite, Figma, or Sketch.
• Strong leadership and project management skills to guide multidisciplinary teams

Impact in an EV Startup

In an EV startup, the Creative Head doesn’t just handle aesthetics—they play a pivotal role in how the brand is perceived in a rapidly growing and competitive market. With the EV industry focusing on sustainability, innovation, and future-forward thinking, the creative direction must mirror these values while standing out from competitors.

If you’re considering hiring for this role at Motovolt Mobility, it’s crucial to find someone who not only has a strong creative background but also a passion for sustainability and technology.