Manager Activation based at Ahmedabad for Ice Cream

Job Description:

Job Purpose:

To play a key role in achieving category growth & brand salience through planning and execution of
activations , promotions , merchandising and visibility interventions in multichannel environment.

Responsibilities and Duties:
Planning
o Build calendar for each activity &  Program in line with business & brand objective with close
coordination with sales and marketing team
o Developing activations program for consumers in close coordination with category managers
o Develop yearly merchandising & visibility plan on brand level in line with brand guidelines,
Sales feedback as well as Customers & Consumers ' insights across channels Parlour , GT,
Modern Trade & HORECA
Innovation
o Drive the innovation agenda for activation by briefing with activation partners in close
coordination with Category managers
o Bring innovations in various type of merchandising elements , Formats , substrate to drive
effectiveness and cost optimisations.
Launch Support
o Plan in coordination with Marketing and Sales the support for all new launches.
o Develop launch collaterals & merchandising material to support the launches -Permanent
visibility elements , POSM , Menu etc.
o Conduct periodically trade visit to assess new launches implantation in key markets.
Assess launch success & prepare closing report for major launches.
Execution Excellence
o Drive best in class execution of various activations &; visibility programs and by close
coordination with centrals sales team and on ground teams
o Define clear goals and KPI’s and cascading of the same down the line till the front level sales
team
o Manage activation & visibility budget efficiently & ensure cost policies are applied having in mind
optimization between quality &  price.
Monitoring, Control & Reporting
o Pre ; post execution evaluation through: estimated ROI, market feedback as well as market
data readings when applicable.
o Developing the SOP’s , Reporting format and measuring the effectiveness of various program
against the set KPI’s

Training & Development
o Developing robust training programs for the sales team- ISR/SO/ASM for effective execution of
merchandising and visibility across channel
o Developing training, merchandising and visibility modules for effective execution on ground

o Functional Coordination
- Consult with other functions internally (Sales Team, Supply Chain, Marketing &  Finance) as
well as externally (Agencies, Key Accounts & Shoppers) as necessary to gain information and
insights, as well as achieve results that are aligned with corporate and functional objectives.
- Conduct market visits in coordination with Sales Team & Marketing.

Personal Attributes
 Ability to identify opportunities and effectively convince stake holders on ideas
 Ability to roll up sleeves, work with people and get execution.
 Ability to manage multiple scenarios and adhere to tight deadlines
 Ability to manage ambiguity
 Strong written and oral communication skills

Desired Profile / Criteria / Skills :

Minimum Requirements
 Minimum Qualification: MBA/ PG min 5-6 Years of experience
 Must have prior experience at a national level/region level in consumer business.
 Strong knowledge of channels, distribution partners, geographies and consumer goods industry.
 Prior experience in managing dedicated retail channel is preferred
 Strong planning and execution skills and ability to see an activity end to end
 Relationship Management/Negotiation Skills/Cost effective Management
 Ability to Multi-task on several priorities.
 Inter-personal skills to manage people across hierarchies and functions.