Social Media Marketing

Job Description:

Job Title: Social Media Marketing Specialist (Google Ads & Meta Advertising)

Job Overview:

We are seeking a talented and results-driven Social Media Marketing Specialist to join our dynamic team. The ideal candidate will have a strong background in managing paid social media campaigns, specifically on Google Ads and Meta platforms (Facebook/Instagram). You will be responsible for planning, executing, and optimizing social media advertising campaigns to drive traffic, engagement, and conversions, while ensuring measurable ROI for our clients or company.

Key Responsibilities:

• Google Ads Management:

  • Develop, implement, and manage Google Ads campaigns (Search, Display, YouTube, and Shopping Ads).
  • Conduct keyword research, A/B testing, and competitive analysis to optimize ad performance.
  • Monitor and optimize campaigns to improve CTR, CPC, CPA, and ROAS.
  • Analyze campaign performance, generate detailed reports, and provide actionable insights.

• Meta Advertising (Facebook/Instagram):

  • Plan, execute, and optimize Facebook and Instagram ad campaigns for various objectives, including brand awareness, lead generation, and conversions.
  • Utilize Facebook Ads Manager and Meta Business Suite to manage and optimize campaigns.
  • Develop audience segmentation strategies and test different ad formats (carousel, video, collection ads).
  • Monitor and track ad performance metrics, such as reach, engagement, conversions, and cost-per-acquisition (CPA).

• Strategy and Campaign Planning:

  • Collaborate with the marketing team to create effective ad strategies and campaign plans for different business objectives.
  • Identify trends, insights, and audience preferences to enhance campaign effectiveness.
  • Work with the content team to create compelling ad copy, visuals, and creative assets.

• Reporting and Analytics:

  • Provide detailed reports on campaign performance, including cost-per-click (CPC), cost-per-action (CPA), click-through-rate (CTR), return on ad spend (ROAS), and other KPIs.
  • Use Google Analytics, Meta Insights, and other analytics tools to track and report on the success of campaigns.

• Optimization and Testing:

  • Regularly test and optimize ad creatives, landing pages, targeting, and bidding strategies to enhance ad performance.
  • Implement remarketing strategies to re-engage potential customers and improve conversions.

Required Skills & Qualifications:

• Proven experience in running and managing Google Ads and Meta (Facebook/Instagram) Ads campaigns.
• Strong knowledge of digital marketing trends and best practices for paid social media campaigns.
• Experience with Google Ads tools, Facebook Ads Manager, and other related tools/platforms.
• Excellent understanding of audience targeting, keyword research, bidding strategies, and budget management.
• Strong analytical skills and ability to interpret campaign performance data to optimize strategies.
• Ability to create high-quality, engaging ad copy and visual content.
• Familiarity with Google Analytics, Meta Ads Insights, and other tracking and reporting tools.
• Excellent communication, organizational, and time-management skills.
• Bachelor's degree in Marketing, Communications, or related field (preferred).

Preferred Skills:

• Certification in Google Ads (Google Ads Search, Display, and YouTube).
• Certification in Meta Ads (Facebook Blueprint or similar).
• Experience with Google Tag Manager and other tracking tools.
• Knowledge of SEO/SEM principles and how they integrate with paid advertising.
• Experience in B2B and B2C advertising strategies.