Marketing Communications Specialist

Job Description:

Manage Digital Presence:

• Oversee Company digital presence across various platforms, including the company website, YouTube page, and digital directories
• Ensure the website content is up-to-date, relevant, and optimized for user experience.

SEO and Google AdWords Campaigns:

• Collaborate with vendors to ensure SEO practices are implemented to optimize online visibility and search rankings.
• Manage and monitor the Google AdWords campaigns, analyzing performance and making necessary adjustments to improve results.

Social Media and Content Calendar Management:

• Develop, maintain, and execute a social media and content calendar, including newsletters, WhatsApp campaigns, social media posts, blogs, and website updates.
•  Work with external vendors to ensure regular LinkedIn posts, blogs, and content align with the marketing calendar.

Content Creation:

• Write engaging and informative blog posts, articles, and other content that align with Company brand and product offerings.
• Ensure content is technically accurate and resonates with the target audience, including engineering professionals and key industry stakeholders.

Marketing Collateral Development:

• Collaborate with content design vendors to create and update marketing collateral such as company profiles, brochures, leaflets, videos, case studies, and other promotional materials.
• Ensure all collateral accurately reflects the company’s messaging and brand values.

Event Support and Collateral Design:

• Design and create marketing materials needed for events and exhibitions, ensuring the materials are aligned with the company’s brand and event objectives.

Product Video Creation:

• Work with animation vendors to develop engaging product videos, providing the necessary storyboard, and images, and coordinating the process to completion.

Educational Qualifications:

• A bachelor’s degree in any field (preferably marketing, communications, or related). A technical/engineering background or interest is highly desirable.

Experience:

•  3-5 years of experience in digital marketing, content creation, and communications, preferably in a B2B or technical/engineering product environment.
•  Experience managing digital platforms, creating content, and executing digital campaigns.

Skills:

• Solid understanding of digital marketing strategies and best practices (SEO, social media marketing, Google AdWords, etc.).
• Strong writing and content creation skills, with an ability to produce engaging content.
• Basic knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Excellent written and verbal communication skills in English.
• Ability to manage multiple tasks simultaneously and deliver projects on time.
• Self-motivated, detail-oriented, and results-driven.
• Ability to work both independently and as part of a team, collaborating with different departments and vendors.