Brand Marketing Manager

Job Description:

Position:         Brand Marketing Manager

Location:         Gurugram

Experience:     7 - 8 Years

Industries:      Jewellery

Responsibilities:

• Develop, implement, and manage brand marketing strategies to strengthen brand presence across all platforms.
• Drive integrated marketing campaigns, brand storytelling, and customer engagement initiatives.
• Collaborate with cross-functional teams including digital, content, and product to align brand messaging.
• Conduct market research and competitor analysis to identify growth opportunities.
• Manage brand partnerships, collaborations, and influencer marketing activities.
• Ensure consistent brand tone, voice, and visual identity across all touch points.
• Monitor campaign performance and optimize marketing spends for maximum ROI.
• Lead brand performance reporting and present insights to the CMO.

 Required Skills:

• Experience in brand marketing, preferably in D2C, lifestyle, or jewellery categories.
• Strong understanding of consumer behaviour and digital-first brand strategies.
• Excellent verbal and written communication skills.
• Highly presentable, confident, and articulate in communication.
• Proven ability to work independently as an individual contributor.
• Female candidates aged up to 30 years.
• Must be based in Gurugram/Delhi NCR or willing to travel occasionally if required.