Marketing manager

Job Description:

Job Summary:

We are looking for a results-driven and dynamic Marketing Manager to join our team. The ideal candidate will have a strong background in e-commerce strategy, product development, digital marketing, and sales performance analysis. This role requires a high level of creativity, analytical thinking, and strong leadership skills. You will be responsible for overseeing marketing campaigns, driving customer engagement, developing new products, analyzing sales data, and working closely with cross-functional teams to execute successful marketing strategies that support business growth.

Key Responsibilities:

1. E-Commerce Strategy & Execution:

   • Develop and implement effective e-commerce marketing strategies to drive online traffic, conversion, and revenue.

   • Collaborate with e-commerce teams to optimize product listings, ensure smooth customer journeys, and improve website performance.

   • Monitor and analyze key performance metrics, including traffic, sales, and conversion rates, to refine marketing strategies.

   • Stay updated on e-commerce trends, customer preferences, and competitor activities to ensure the business remains competitive.

2. Product Development:

   • Collaborate with the product development team to create and launch new products or services that meet customer needs and align with brand positioning.

   • Conduct market research and customer feedback analysis to inform product development and enhancements.

   • Work closely with cross-functional teams, including sales and product teams, to ensure product offerings are effectively marketed and meet consumer demands.

3. Digital Marketing & Campaigns:

   • Lead the planning, execution, and optimization of digital marketing campaigns across various channels (SEO, PPC, social media, email marketing, content marketing).

   • Analyze campaign performance, identify trends, and recommend improvements to maximize ROI.

   • Oversee the creation of engaging digital content, including blog posts, social media content, and email newsletters.

   • Utilize marketing automation tools to track and nurture leads, ensuring campaigns are optimized for lead generation and conversion.

4. Sales & Performance Analysis:

   • Analyze sales data and performance metrics to track the effectiveness of marketing campaigns and provide actionable insights.

   • Work with the sales team to ensure alignment between marketing efforts and sales objectives, optimizing strategies to drive revenue growth.

   • Prepare regular reports on marketing performance, customer behavior, and market trends for senior management.

   • Use analytics tools (e.g., Google Analytics, social media insights) to measure campaign effectiveness and make data-driven decisions.

5. Customer Engagement & Retention:

   • Develop strategies to engage customers and improve retention through personalized marketing initiatives, loyalty programs, and customer feedback loops.

   • Monitor customer satisfaction and implement strategies to improve the overall customer experience.

   • Build and manage email campaigns, social media engagement strategies, and other initiatives to increase customer retention and lifetime value.

6. Stakeholder Coordination:

   • Coordinate with internal teams, including sales, product, and operations, to ensure alignment on marketing goals and strategies.

   • Manage relationships with external vendors, partners, and agencies to execute marketing campaigns effectively.

   • Liaise with senior leadership to ensure marketing strategies align with overall business objectives and brand vision.

7. Leadership & Team Management:

   • Lead and mentor the marketing team, providing guidance, support, and training to enhance team performance.

   • Foster a collaborative, innovative, and results-oriented culture within the marketing department.

   • Manage the marketing budget, ensuring efficient allocation of resources to achieve campaign goals.

8. Communication, Negotiation & Collaboration:

   • Demonstrate strong communication skills to effectively interact with internal and external stakeholders, including clients, vendors, and senior management.

   • Lead negotiations with partners, agencies, and media outlets to secure favorable terms and agreements for marketing campaigns.

   • Ensure consistent and effective communication across all marketing channels to maintain brand integrity.