Product/ Marketing Developer (R&D)

Job Description:

Job Summary:

We are seeking a highly motivated and strategic Marketing Developer to drive product development, market research, and offline marketing efforts. The ideal candidate will possess strong analytical and communication skills, with a deep understanding of product development, competitive pricing, and consumer preferences. You will play a key role in market research, supplier and production coordination, and ensuring that products are effectively positioned in the market to meet customer demands and achieve business goals.

Key Responsibilities:

1. Product Development:

   • Collaborate with product development teams to create new products that align with market demands and consumer preferences.

   • Conduct market research to identify new opportunities for product development and improvement.

   • Oversee the end-to-end product lifecycle, from conceptualization to market launch.

   • Ensure that new products meet quality standards and are ready for launch within budget and on schedule.

2. Market Research & Analysis:

   • Conduct in-depth market research to identify trends, customer needs, and competitive strategies.

   • Analyze market data, customer feedback, and competitor products to develop actionable insights.

   • Monitor industry trends and competitor activities to provide recommendations for product enhancements and market positioning.

   • Gather data through surveys, focus groups, and other market research methods to understand customer behavior and preferences.

3. Supplier & Production Coordination:

   • Work closely with suppliers and production teams to ensure timely and efficient delivery of products.

   • Coordinate with suppliers to ensure quality standards are met and costs are controlled.

   • Assist in the sourcing and management of materials, ensuring smooth production processes.

   • Monitor production schedules and make necessary adjustments to avoid delays.

4. Competitive Pricing:

   • Conduct pricing research to determine competitive pricing strategies for new and existing products.

   • Collaborate with pricing teams to set competitive and profitable prices based on market analysis and cost factors.

   • Analyze competitor pricing models and recommend adjustments to maintain market competitiveness.

5. Effective Market Positioning:

   • Develop strategies for positioning products effectively in the market to maximize their appeal to target customers.

   • Work with sales teams to define key selling points and ensure that the product positioning aligns with marketing and sales efforts.

   • Create product messaging and positioning statements that clearly communicate product value propositions.

6. Quality Control & Improvement:

   • Oversee the quality control processes for new and existing products, ensuring they meet company standards.

   • Implement continuous improvements in product design, quality, and production to enhance customer satisfaction.

   • Ensure compliance with regulatory standards and industry best practices.

7. Offline Marketing Strategy:

   • Develop and implement offline marketing strategies to promote products and services, including trade shows, events, and local marketing efforts.

   • Plan and execute targeted offline campaigns such as print media, brochures, and flyers to reach specific customer segments.

   • Coordinate offline marketing campaigns to generate leads and increase brand awareness in local and regional markets.

8. Offline Market Demand & Consumer Preference:

   • Analyze offline market demand and trends to inform product development and marketing strategies.

   • Develop strategies to adapt product offerings based on offline consumer preferences and regional variations.

   • Engage with key offline distributors and retailers to gain insights into consumer buying behavior and preferences.

9. Reporting & Documentation:

   • Prepare detailed reports on market research findings, product development progress, and marketing campaign performance.

   • Maintain accurate records of market research, product specifications, pricing analysis, and campaign results.

   • Provide regular updates and reports to senior management regarding product performance, market trends, and consumer feedback.

10. Communication & Collaboration:

• Maintain strong communication with internal teams (marketing, sales, product, and production) to ensure alignment of strategies and goals.

• Effectively communicate market insights and product development ideas to cross-functional teams.

• Negotiate with suppliers, vendors, and partners to secure favorable terms for product sourcing and production.