Category Manager
Job Description:
KEY RESPONSIBILITIES
PRIMARY FUNCTIONS
Strategy & Planning
Develop and execute detailed buying plan based on category business plan at the subcategory and the branch level on a monthly basis.
Develop and execute category objectives to meet the category strategies
Execute business & Promo plan for category in line with overall organization strategy keeping brands, vendors, branches, customer, space planning and budgeting in mind.
Based on available space in each outlet, efficiently optimize the space utilization to generate maximum Return on Space and return on investment.
Ensure category contribution in the overall SPAR business is maintained Inventory
Execute detailed buying plan based on category business plan at the subcategory and the branch level on a weekly basis.
Execute category range planning (CATMAN) based on location and demography of the store
Ensure constant availability of the Identified range of products in line with store format strategy & market demand at store level
Identify and introduce new products for introduction to improve on range planning, margins within the store format, market demand and product availability
Conduct Inventory management and inventory ageing analysis on agreed intervals
Ensure timely stock replenishment in all outlets based on CATMAN, POG & Sales rate
Liaise with Warehousing team to monitor the SOH & transit time to all stores
Sales & Profit
Deliver annual margins as per business plan
Deliver Backend Margins
Deliver annual sales target as per business plan for respective categories
Plan and execute Consumer Activation & Promotion Programs to drive sales in conjunction with marketing and operations team
Regular store visits to understand consumer behavior and to conduct store audit
Drive pricing strategies to be a market leader through market surveys
Execute the loss prevention strategy in order to ensure that planned margins are achieved.
Execute the private label strategy so as to drive additional margins in the various concepts.
Closely monitor the over stock holding for responsible concept and ensure that timely action is taken to minimize stock ageing.
Thoroughly analyze all data in the category to know category performance vs Plan.
New Store Development
Execute the required plans in line with any new store development
Ensure CATMAN, Planogram is executed in line with agreed store format
Vendor
Identify appropriate vendor for each product. Develop TOT for that vendor. Negotiate pricing and ensure minimum lead time and maximum fill rates
Ensure that vendor payments are done as per agreed timelines
People
Identify required skills set for specific category and ensure appropriate training is given to be able to drive their performance
Efficiently coordinate and communicate category strategy & plan with relevant teams.
Ensure that all members are equipped with required ammunition to deliver category mission.
Develop accountable and result oriented teams for all activities allocated to them with monitoring methods.
Coordinate with HR on Periodic evaluation of staff as per their KRAs, KPIs and identify areas for improvement and ensure appropriate training is given where required.
Take preventive and corrective action to ensure that performance is at optimal levels
Company Profile
one of ---’s leading businesses spanning across the consumption space. While retail forms the core business activity of --- subsidiaries are present in shopping mall, manufacturing, real estates, among many others.
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