MARKETING MANAGER Kolkata - Apply JobItUs ATS

MARKETING MANAGER

Opening: 1 Nos.

Job ID: 104629

Employment Type: Full Time

Reference:

Work Experience: 5.0 Year(s) To 10.0 Year(s)

CTC Salary: 4.00 LPA TO 6.00 LPA

Location:

Posted On: 28th Mar, 2025

Job Description:

Marketing encompasses all activities a company undertakes to promote the buying or selling of its products or services, aiming to attract customers, build brand awareness, and ultimately drive sales.

Here's a more detailed explanation:

Definition:

Marketing is the process of designing, positioning, promoting, and distributing a product or service in a way that consumers see value in it.
Purpose:

The primary goal of marketing is to connect businesses with their target audience, build relationships, and drive profitable customer action.
Key Activities:
Market Research: Understanding the needs and preferences of the target audience.

Product Development: Creating products or services that meet those needs.

Pricing Strategy: Determining the appropriate price for the product or service.

Distribution Channels: Deciding how to make the product or service available to customers.

Promotion: Communicating the value proposition of the product or service to the target audience.

Sales Strategy: Developing a plan to convert potential customers into actual buyers.

Public Relations: Building and maintaining a positive image of the company and its products.

Customer Support: Providing assistance and addressing customer concerns.

Key Skills :

Company Profile

leading integrated metal producing company based in India (Source: CRISIL Report) with a focus on long steel products --- ferro alloys.

MARKETING MANAGER