IDFC Bank / Branch Manager /RM

Job Description:

Job Title: Branch Manager – Liabilities (CASA Focus)

Department: Retail Banking / Branch Banking
Location: [City, State]
Reports To: Regional Manager / Area Sales Manager

Job Summary:

The Branch Manager – Liabilities (CASA) is responsible for driving the growth of Current and Savings Account (CASA) deposits, leading the branch team, ensuring high-quality customer service, and maintaining compliance with all operational and regulatory requirements. The role focuses on achieving branch-level targets for CASA accounts, building customer relationships, and managing day-to-day branch operations effectively.

Key Responsibilities:

1. Business Development & Sales (Liabilities Focus):

• Achieve and exceed CASA (Current Account/Savings Account) acquisition and balance targets for the branch.

• Identify and develop new business opportunities, especially high-net-worth and SME clients.

• Promote cross-selling of bank products (FDs, insurance, mutual funds, etc.).

• Drive customer acquisition through campaigns, referrals, and networking events.

• Maintain healthy relationship management with existing customers to deepen wallet share.

2. Branch Operations & Compliance:

• Oversee daily branch operations to ensure smooth functioning and compliance with internal and regulatory standards.

• Ensure timely and accurate reporting of branch activities.

• Manage audit requirements and ensure zero non-compliance findings.

• Safeguard branch cash, documents, and assets.

3. Team Leadership & People Management:

• Lead, mentor, and manage branch staff to achieve individual and branch targets.

• Monitor team performance and provide timely feedback and training.

• Promote a customer-first culture in the branch.

4. Customer Experience:

• Ensure high-quality service delivery to customers across all touchpoints.

• Handle and resolve escalated customer grievances effectively.

• Conduct customer engagement programs to enhance satisfaction and retention.

Key Skills & Competencies:

• Strong knowledge of retail banking products, especially CASA.

• Excellent sales and networking skills.

• Leadership and team management.

• Good understanding of banking operations and compliance.

• Customer-centric attitude with strong interpersonal skills.

Qualifications & Experience:

• Graduate/Postgraduate in Business, Finance, or related field.

• Minimum 5–8 years of experience in retail banking, with at least 2 years in a supervisory role.

• Proven track record in CASA acquisition and branch operations.