: Market Research and Client Engagement Analyst

Job Description:

Key Responsibilities & Deliverables

Market Research & Content Creator (30%)

1. LinkedIn Content Creation

• Research and write two LinkedIn articles per week on relevant industry topics.
• Ensure content aligns with the company’s brand, tone, and audience interests.
• Monitor engagement and adjust strategy as needed.
1. Monthly Market Research Report
• Conduct one in-depth research study paper per month on a relevant industry topic as signed off by leads.
• Ensure content is high-quality, well-structured, and actionable.
• Research output will be reviewed and signed off before incentive eligibility.

Client Engagement (70%)

3. Lead Handling & Follow-ups

• Conduct initial calls with leads generated from ads.
• Qualify and categorize leads based on interest, needs, and urgency.
• Schedule follow-ups and ensure timely communication.
1. Cold Outreach via LinkedIn
• Identify potential leads through LinkedIn.
• Perform cold outreach, sending messages and initiating conversations.
• Maintain a database of outreach efforts and responses.
2. Client Debriefing on Research Content
• Summarize and present research findings to potential and existing clients.
• Ensure clients understand key insights and how they relate to their business.
• Address client queries and provide additional insights as needed.
3. Supervise Telemarketing Agents for other product sales
• Oversee telemarketing team, ensuring adherence to scripts and quality standards.
• Provide coaching, feedback, and support to improve conversion rates.
• Track performance metrics and optimize call strategies.
4. Daily & Weekly Reporting:
• Maintain a structured record of all leads interactions.
• Provide daily updates on lead status, call outcomes, and next steps.
• Submit a weekly summary report on lead and research progress, challenges, and recommendations for improvement.

Client Engagement

• Number of qualified leads from ad calls.
• Success rate of LinkedIn cold outreach.
• Supervision effectiveness (telemarketing agent performance, feedback quality).
• Effectiveness of research debriefing for clients.
• Consistency & accuracy of daily and weekly reporting.

Market Research & Content Support

• Consistency & quality of LinkedIn articles (2 per week).
• Quality & approval of monthly market research reports .
• Engagement metrics on LinkedIn content (likes, shares, comments).
• Completion and implementation of process documentation, onboarding materials, and database setup.

Competencies & Skills Required

• Excellent communication & interpersonal skills.
• Strong market research & analytical skills.
• Experience in LinkedIn outreach & content writing.
• Ability to supervise and coach telemarketing agents.
• Ability to debrief research findings effectively to clients.
• Strong time management and structured reporting skills.
• Process development and documentation expertise.