Sr. Manager| Associate Director-Marketing

Job Description:

JD: Senior Manager/Associate Director - Marketing

Key Responsibilities:

• Brand Marketing and Public Relations:
• Developing our innovative brand – to ensure our staff,
• customers and digital profile across all stakeholders consistently reflect our values and proposition
• Work with the leaders on driving our PR activities- to raise further our profile with our key target audiences Strategize and implement creative ideas,
• surveys for uplift of our Brand.
• Drive the reach & quality of corporate communication to create better awareness of performance,
• vision & strategies Product Marketing (Business Segment & Partner Marketing along with Campaign Management):
• Understand & Segment the potential customer base for each segment and develop customized marketing opportunities.
• Own Ideation & Execution of Marketing Strategies to increase awareness and optimize the buyer journey as it relates to specific business/channel/partner segments.
• This will include (but not limited to) segment specific campaigns, alliances, affiliates, events, visibility in various relevant forums etc.
• Work with Business Teams for the strategy around product messaging,
• positioning and marketing for new launches and/or new business acquisitions via relevant campaigns Plan Segment/Channel/Partner specific
• Annual Marketing & Communication Calendar incorporating various possible campaigns basis industry trends, events, seasonality
• in business and other relevant factors. Research & Analytics (to understand target segments and to penetrate with effective segments)
• Analyze the performance of Campaigns using historic benchmarks and test new innovative ideas to improve them Research the sector, market trends, customer attitudes, competitors and bench marking best practices.
• Continue to develop and train in new technologies, social media and latest thinking at each segment/vertical level and at organization level.
• Automate relevant marketing initiatives/campaigns relevant data-based tracking for every campaign/marketing initiative Post-Acquisition Customer Engagement:
• Orchestrating internal and external communications through multiple channels and successfully achieving desired impact.
• Actively generating customer insights to ensure business decisions are taken in view of customer expectations.
• Driving customer relationships to retain customers and to create cross/up-selling opportunities, culling out new success stories.

Desired Skills and Experience: - Should hold an MBA from premier institute (XIMB, IMI, NMIMS, MICA, SP Jain, IIFT, etc) with 4-6 years of experience preferably from the FMCG/ payments/e-commerce/Financial Services industry - Experience must include strategic planning of campaigns, communications planning and brand management. - Familiarity and skill with the tools of the trade in Marketing including PR, written communication, website development, market research and prior experience in working with marketing agencies is preferred.

About Client-

IOur client seeks to improve access to SMB financing in India, by providing small businesses access to multiple lenders. It substantially improves the experience that borrowers get in terms of speed of approval and disbursement, convenience of the loan process, relevance of the loan product to their business needs, and finding the best rates in the market. They do so by data collection and analysis from disparate data sources, thereby minimizing the need for physical data collection. The company has received funding from top-tier VC firms.