We Are Hiring Digital Marketing Associate In Ahmedabad

Job Description:

We Are Hiring Digital Marketing Associate In Ahmedabad.

Position Title: Digital Marketing Associate
Location: [Ahmedabad]
Department: Marketing
Reports To: Digital Marketing Manager
Job Type: Full-time

Responsibilities:

1. Social Media Management:

   • Develop and manage social media strategies across platforms like Instagram, Facebook, Pinterest, and TikTok.

   • Create engaging content, including graphics, copy, and video, to boost engagement and brand visibility.

   • Monitor social media channels, respond to inquiries, and engage with followers.

2. Content Creation and Optimization:

   • Collaborate with the creative team to create impactful content (blogs, product descriptions, ads, etc.).

   • Optimize website and social media content for SEO to drive traffic.

3. Email Marketing Campaigns:

   • Develop and execute email marketing campaigns to engage customers and promote new collections.

   • Segment email lists and monitor campaign performance (open rates, click rates, conversions).

4. Paid Advertising Campaigns:

   • Manage and optimize paid social media ads (Facebook, Instagram, Google Ads).

   • Analyze paid campaign performance and adjust strategies to improve ROI.

5. E-commerce Support:

   • Work with the e-commerce team to ensure accurate product listings, pricing, and promotions.

   • Analyze web traffic and sales data to optimize digital marketing efforts.

6. Market Research:

   • Conduct research on industry trends, competitor strategies, and customer preferences.

   • Provide recommendations for new marketing initiatives.

7. Performance Analysis and Reporting:

   • Use analytics tools (Google Analytics, social media insights, etc.) to track and report on campaign performance.

   • Provide actionable insights and recommend improvements based on data.

8. Brand Awareness:

   • Help increase the online presence and awareness of the brand through creative campaigns.

   • Support influencer marketing initiatives and partnerships.

9. Collaboration:

   • Work closely with cross-functional teams, including design, sales, and customer service, to align marketing campaigns with business goals.

10. Stay Current:

• Stay updated on the latest trends in digital marketing, especially within the fashion and retail sectors.

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field.

• Proven experience in digital marketing, especially within fashion or e-commerce.

• Strong understanding of social media platforms, SEO, Google Ads, and email marketing tools.

• Excellent written and verbal communication skills.

• Proficient in Microsoft Office, Google Analytics, and social media management tools (e.g., Hootsuite, Sprout Social).

• Creative thinking and strong attention to detail.

• Ability to work in a fast-paced environment and meet deadlines.