Performance Marketing Lead - Real Estate Industry -Navi Mumbai(CBD Belapur)
Job Description:
- Design and execute performance-driven digital marketing campaigns on platforms such as Meta Ads, Google Ads, Affiliate.
- Develop targeted campaigns tailored to micro-markets and specific property categories.
- Focus on generating high-quality leads with a strong likelihood of conversion into site walk-ins and bookings.
- Continuously monitor and optimize campaigns to improve ROI and reduce cost per lead (CPL).
- Understand business objectives and translate them into actionable digital marketing strategies to achieve lead generation and walk-in targets.
- Work towards meeting and exceeding key performance metrics aligned with organizational goals.
- Explore and implement innovative strategies and emerging digital platforms to generate high-intent leads.
- Stay ahead of industry trends to drive new ideas and ensure competitive advantage.
- Analyze campaign performance using tools such as Google Analytics, CRM platforms, and in-platform insights.
- Coordinate with internal teams, including pre-sales, sales, and senior management, to ensure digital marketing efforts align with project goals.
- Provide timely updates and recommendations to ensure successful execution of campaigns.
- Bachelor’s degree in marketing, business, or a related field. Minimum of 5 years of experience in digital performance marketing, preferably in real estate or high-involvement industries.
- Proven expertise in Meta Ads, Google Ads, and affiliate marketing. Strong analytical skills with a track record of using data to optimize campaigns and improve outcomes.
- Ability to manage budgets effectively and deliver on lead generation targets under tight deadlines.
- Excellent communication and collaboration skills for cross-functional coordination.
- Creativity and a proactive approach to exploring innovative lead generation strategies.
- Experience in real estate digital marketing, with an understanding of micro-market-specific strategies.
- Certifications in Google Ads, Meta Blueprint, or similar digital marketing tools.
- Familiarity with Mumbai’s real estate trends and audience behavior.
Key Skills :
Company Profile
Company is India’s leading PropTech company and advisory firm offering technology driven and cutting-edge solutions to homebuyers, developers and channel partners across major real estate segments in India & GCC.Spearheading the transformation of the Indian real estate growth, It is the brainchild of IIT alumni. By fortifying India’s dominant real estate presence.experienced leadership and management team enables it to anticipate and adapt to challenging market trends and economic environment.Amongst the top 3 retail broking firm in India,It has 900+ employees in 30+ offices in India and 3 offices in GCC. With over 5,500 Crores worth of transaction value in projects across India and GCC and over 15,000 empanelled brokers, it has managed to serve 5.5+ lakhs happy homebuyers.
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