Senior Vice President – Marketing - Real Estate Industry - CBD Belapur

Job Description:

Job Description:

We are seeking a dynamic and visionary Senior Vice President—Marketing to lead and scale our national and international marketing engine. This role will be at the strategic heart of the organization’s growth mandate, with full ownership of the performance marketing ecosystem across India and the GCC. The ideal candidate brings a blend of strategic foresight, hands-on executional expertise, cross-border market fluency, and stakeholder gravitas. This individual will be responsible for designing scalable lead-generation models, managing multi-crore budgets, and delivering quantifiable business outcomes by building a world-class marketing organization.

Reports To: Chief Executive Officer (CEO)

Key Responsibilities:

Growth & Performance Marketing Leadership:

• Develop and own the full-funnel performance marketing blueprint for customer acquisition, engagement, and retention across all paid and owned channels.
• Drive cross-channel marketing strategies using a data-driven approach, encompassing Google Ads, Meta, YouTube, programmatic, SEO/SEM, affiliate, referral, influencer, and content-based lead generation.
• Introduce predictive marketing models, AI-driven campaign optimization, and marketing automation solutions to improve targeting efficiency.
• Consistently track, analyze, and optimize performance metrics such as CAC, CPL, CPQL, ROAS, LTV, and channel attribution.
• Set and exceed quarterly lead generation goals aligned with topline revenue targets, ensuring a scalable marketing architecture is in place.

Market Intelligence & Consumer Foresight:

• Establish a competitive intelligence framework to monitor real-time market trends, customer behavior, and competitor strategy in India and the GCC.
• Commission regular consumer research studies to support segmentation, personalization, and campaign positioning. 
• Identify white spaces and emerging demand trends to guide product-market fit and regional expansion strategies.
• Convert data insights into compelling narratives that influence product, pricing, and sales decisions at the leadership level.

Executive Stakeholder Management:

• Operate as a strategic partner to the CEO, CXOs, and business unit heads in shaping marketing's contribution to enterprise growth.
• Liaise with investor relations, product leadership, and business finance teams to align marketing metrics with enterprise KPIs.
• Represent the marketing function in board meetings, strategy reviews, and investor discussions.
• Drive cross-functional collaboration with Sales, Tech, Product, and Ops to ensure lead-to-revenue alignment.

National & Cross-Border Marketing Ownership:

• Lead marketing efforts across Tier 1 and Tier 2 Indian cities and GCC regions, including UAE, Saudi Arabia, Qatar, and Oman.
• Design regional GTM strategies by tailoring content, creatives, media mix, and lead-gen methods to reflect local cultures and buyer personas.
• Establish market-entry frameworks for new GCC locations, backed by feasibility studies and demand mapping.
• Build a regional network of channel partners, marketing agencies, and brand collaborators to localize impact.

Budgeting, ROI Governance & Operational Excellence:

• Lead end-to-end marketing budgeting, planning, and ROI forecasting with strict governance on cost vs. acquisition metrics.
• Continuously evaluate marketing investment efficiency, reallocate spending based on dynamic performance insights, and course-correct swiftly.
• Implement MarTech tools and dashboards for real-time visibility across acquisition pipelines, campaign performance, and ROI benchmarks.
• Ensure audit-ready documentation, performance reviews, and cost discipline across all marketing functions.

Team Leadership & Capability Building:

• Build, mentor, and scale a high-performance marketing team across performance, creative, analytics, and regional marketing roles.
• Foster a culture of innovation, accountability, experimentation, and speed.
• Deploy internal capability-building programs to upskill team members in advanced performance marketing techniques and cross-market strategy.
• Create succession plans and organizational design frameworks to support future growth and international expansion.

Gender—Female

Candidate Profile:

• 15–20+ years of experience in performance/growth marketing, with at least 5 years in a senior leadership or CXO-equivalent capacity.
• Proven success in leading large-scale marketing operations across India and international markets, preferably in real estate, fintech, edtech, or high-ticket B2C categories.
• Deep understanding of marketing funnels, channel performance mechanics, attribution models, and lifecycle marketing.
• Strong experience in GCC marketing strategy, consumer segmentation, media buying, and regional marketing partnerships.
• Hands-on expertise in using platforms such as Google Ads, Meta Business Suite, LinkedIn Campaign Manager, HubSpot, Salesforce, and marketing automation suites.
• An MBA/PGDM from a Tier 1/Tier 2 institute is preferred.

What We Offer:

• A seat at the executive leadership table with the opportunity to architect the marketing roadmap of a high-growth organization.
• Complete ownership and empowerment to build and run a performance marketing engine across geographies.
• Collaborative and fast-paced work culture with high visibility and impact.
• Exposure to investor networks, strategic planning forums, and international markets.