SEO Executive

Job Description:

Key Responsibilities Strategic SEO Planning & Execution
● Develop and implement data-driven SEO strategies aligned with business objectives to maximize organic reach and conversions.
● Conduct comprehensive competitor analysis to identify market gaps and opportunities.
● Collaborate with marketing, content, and development teams to ensure SEO best practices are integrated across all digital platforms. On-Page SEO Optimization
● Optimize website structure, meta tags, headers, and internal linking for target keywords and user experience.
● Enhance content readability, engagement, and conversion optimization through SEO-focused content strategies.

Off-Page SEO & Link-Building
● Develop and manage high-quality backlink strategies to improve domain authority and search rankings.
● Establish and maintain strategic partnerships to secure authoritative link placements and brand mentions.
Technical SEO & Website Performance
● Conduct regular technical audits to identify and resolve issues related to crawlability, indexation, and site speed optimization.
● Implement schema markup, canonical tags, and other technical enhancements to improve search visibility.
● Ensure mobile-first indexing and seamless user experiences across all devices.
Analytics, Reporting & Continuous Improvement
● Monitor, analyze, and interpret SEO performance metrics using tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
● Generate in-depth reports outlining keyword rankings, organic traffic, conversion trends, and actionable insights for continuous optimization.
● Stay abreast of search engine algorithm updates and industry best practices, proactively adapting strategies to maintain competitiveness.
Collaboration & Leadership
● Work closely with cross-functional teams, including content creators, developers, and digital marketing specialists, to drive SEO success.
● Mentor and train junior team members, fostering a culture of continuous learning and innovation.
● Provide thought leadership and strategic recommendations to enhance overall digital marketing efforts.

Qualifications & Skills ● Experience: 2 years of hands-on experience in SEO with a strong focus on driving measurable business outcomes. ● Technical Expertise: Proficiency in SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, and web analytics platforms. ● SEO Knowledge: Deep understanding of search engine algorithms, ranking factors, and latest industry trends. ● Technical Proficiency: Hands-on experience with HTML, CSS, and basic JavaScript is a plus. ● Analytical Mindset: Strong ability to analyze data, identify trends, and make data-driven decisions. ● Project Management: Excellent organizational, communication, and problem-solving skills with a results-oriented mindset.