Marcom Executive cum Graphic Designer

Job Description:

Key Responsibilities:

 Graphic Design: Lead the development of creative digital assets, including
website visuals, social media graphics, email marketing materials, and
promotional content.
 Brand Strategy: Maintain and enhance brand identity, ensuring consistency
across all visual and digital touchpoints.
 Campaign Management: Plan, execute, and monitor digital marketing
campaigns, including social media, email marketing, and content marketing.
 SEO & SEM: Oversee SEO and SEM strategies to improve online visibility,
search rankings, and lead generation.
 Content Creation: Develop engaging multimedia content, including
infographics, animated visuals, and short videos for digital platforms.
 Team Collaboration: Work closely with marketing, sales, and product teams to
align creative design with business objectives.

Skills and Knowledge Required:
 Advanced proficiency in graphic design tools such as Adobe Photoshop,
Illustrator, and other software.
 Strong expertise in digital marketing platforms, including Google Ads,
Facebook Ads Manager, and LinkedIn Ads.
 In-depth knowledge of SEO, SEM, social media strategies, and content
marketing.
 Strong understanding of UI/UX principles and web design trends.
 Creative problem-solving and the ability to conceptualize and execute
innovative campaigns.
 Strong leadership and project management skills.
 Excellent communication skills and ability to work cross-functionally with
different teams.
Minimum Qualifications:
 Certification/ Diploma/ bachelor’s degree in graphic design, Digital Marketing,
Communications, or a related field.

Experience:

 2+ years of experience in graphic design and digital marketing, with a proven
track record of executing successful branding and marketing campaigns.

Key Focus Areas:
 Driving creative strategy and brand positioning.
 Leading high-impact marketing campaigns and design projects.
 Enhancing digital presence through innovative content and targeted marketing
strategies.
 Training and mentoring junior team members to improve design and
marketing skills.
Tools & Software:
 Required: Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere
Pro), Canva, Google Analytics, Google Ads, Facebook Business Manager.