Performance Marketing Manager
Job Description:
Revenue Growth: Own and drive the website's revenue targets through paid media strategies and optimization techniques.
Digital Campaign Management: Plan, execute, and optimize digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, and other paid media channels.
SEO & SEM: Lead search engine marketing and optimize campaigns for the best performance and conversion rates.
Data Analysis: Analyze performance data, identify trends, and provide actionable insights to enhance campaign performance and maximize ROI.
A/B Testing: Conduct A/B tests on ad creatives, landing pages, and campaign structures to improve engagement and conversion rates.
Budget Management: Manage and allocate the marketing budget efficiently to ensure maximum return on ad spend (ROAS).
Collaboration: Work closely with the content, design, and product teams to ensure campaign consistency and effectiveness.
Customer Insights: Understand the target audience and customer journey to create personalized experiences that drive conversions.
Reporting: Create and present weekly and monthly performance reports, highlighting key metrics and growth opportunities.
Industry Trends: Stay updated with the latest trends and best practices in digital marketing and performance optimization.
Preferred candidate profile
- 3-10 years of experience in Google & Meta Ads campaign management
- Strong analytical skills and problem-solving abilities
- Knowledge of keyword match types, quality score, bidding strategy, and creative testing
- Working knowledge of Looker Studio, Excel formulas, and funnel analysis
Preferred Skills:
- Experience in B2B/marketplace or lead-generation campaigns
- Tools: Google Ads Editor, Meta Business Suite, Google Tag Manager
CTC Budget- 8-10lpa
Key Skills :
Company Profile
Our client is a tested & trusted name in Indian pharmaceutical industry having more than 35 years of experience in manufacturing and exporting of pharmaceutical formulations, trading of raw materials and Research & Development for pharmaceutical Industry. Dedicated to providing the best quality products in pharmaceutical, biotechnology & healthcare Industry, our client is at paramount & has a strong presence in exports, generic formulations, ethical range of products, institutional & government supplies as well as recognized as Government approved R & D facility by Department of Science and Technology, Government of India.
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- Interested candidates are requested to apply for this job.
- Recruiters will evaluate your candidature and will get in touch with you.