PPC - Angul & Kanpur
1 Nos.
112635
Full Time
2.0 Year(s) To 5.0 Year(s)
1.80 LPA TO 3.00 LPA
Steel/Metal/Iron/Non-ferrous
12th / HSC - Other; Other - Other
Job Description:
PPC, or Pay-Per-Click, is an online advertising model where advertisers pay a publisher (like a search engine) every time their ad is clicked. Essentially, it's a way to buy visits to your website by paying for each click on your ad. This differs from traditional advertising where you pay for ad space regardless of engagement. PPC is often used in search engine marketing, where advertisers bid on keywords relevant to their business and pay when users search for those terms and click on their ads.
Key Concepts:
- Advertisers: Businesses or individuals who pay to have their ads displayed.
- Publishers: Platforms that host the ads (e.g., search engines like Google, social media sites, websites with ad space).
- Clicks: When a user interacts with an ad and is directed to the advertiser's website or landing page.
- Cost-Per-Click (CPC): The amount an advertiser pays for each click on their ad.
- Bidding: Advertisers compete for ad placement by bidding on keywords. The highest bidder may get better ad placement.
- Quality Score: Search engines also consider ad quality (relevance, landing page experience, etc.) when ranking ads.
How PPC Works:
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1. Advertisers create ads:They design ads (text-based, image-based, or video) with compelling headlines and descriptions.
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2. Choose keywords:Advertisers select relevant keywords that users might search for to find their products or services.
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3. Set bids:They determine how much they're willing to pay for each click on their ads.
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4. Ad placement:When a user searches for a chosen keyword, the search engine displays ads based on bids and quality scores.
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5. Payment:Advertisers pay only when a user clicks on their ad and visits their website.
Benefits of PPC:
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Targeted reach:PPC allows advertisers to target specific demographics, locations, and interests.
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Measurable results:Track clicks, conversions, and ROI (return on investment) to optimize campaigns.
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Quick results:PPC can deliver immediate traffic and leads compared to some other marketing methods.
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Cost-effective:You only pay when your ad is clicked, making it a potentially efficient use of marketing budget.JOB APPLY
http://jobs.vinayakjob.com/
CONTACT DETAILS -
Name - ANJALI
Number - +91 95034 51559
Company Profile
an integrated steel manufacturer with strength of technological and managerial expertise that has been passionately nurtured since its inception.
Headquartered in Kanpur, Uttar Pradesh (India), we produce a wide assortment of steel sheets and tubular products which are applicable in numerous industries including construction, automotive, container, appliance, industrial machinery, and oil & gas industries etc.
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- Interested candidates are requested to apply for this job.
- Recruiters will evaluate your candidature and will get in touch with you.