SEO Manager – Casino Gaming (iGaming)

Job Description:

Location: On-Site
Department: Marketing
Experience Required: 5+ years in SEO, with at least 2+ years in the iGaming or Casino industry

Job Overview

We are seeking an experienced and data-driven SEO Manager with a strong background in the iGaming and Casino gaming industry. The ideal candidate will be responsible for developing and executing SEO strategies that drive organic traffic, improve rankings, and increase player acquisition and retention across our digital platforms.

Key Responsibilities

• Develop and implement a comprehensive SEO strategy to increase organic visibility in competitive casino-related search verticals.
  
  

• Conduct thorough keyword research, competitive analysis, and content audits focused on online casino, sports betting, and gaming keywords.
  
  

• Optimize existing content and develop new SEO-rich landing pages for casino games, slot reviews, and promotional offers.
  
  

• Collaborate with content, product, and development teams to ensure on-page SEO best practices are followed.
  
  

• Manage off-page SEO initiatives including link building, outreach, and partnerships with high-authority gaming websites and affiliates.
  
  

• Monitor, analyze, and report on SEO performance using tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.
  
  

• Stay updated with the latest search engine algorithm changes and iGaming industry trends to maintain top search rankings.
  
  

• Oversee technical SEO initiatives including site speed optimization, mobile usability, indexing issues, schema markup, etc.
  
  

• Ensure all SEO activities comply with local and international regulatory and compliance guidelines relevant to the gaming industry.
  
  

Requirements

• Proven SEO experience in the iGaming / online casino industry (mandatory).
  
  

• Solid understanding of search engine algorithms and ranking strategies for regulated and unregulated markets.
  
  

• Strong technical SEO skills with experience using industry-standard tools (e.g., Ahrefs, SEMrush, Screaming Frog).
  
  

• In-depth knowledge of on-page, off-page, and technical SEO.
  
  

• Experience managing SEO for multi-language or multi-region websites is a plus.