Head of marketing and sales

Job Description:

We are seeking a highly experienced and result-driven Head of Marketing & Sales to lead the residential business vertical of our real estate company. The ideal candidate must have proven expertise with top developer houses and a strong track record in launching, positioning, and driving sales of premium residential projects.

This is a strategic leadership role requiring an individual who can craft innovative go-to-market strategies, drive revenue growth, and build high-performing sales and marketing teams.

Key Responsibilities:

Sales Strategy & Leadership

• Drive sales for all residential projects, ensuring achievement of monthly, quarterly, and annual targets.

• Develop and implement sales strategies tailored for different residential segments (luxury, premium, affordable).

• Lead, mentor, and motivate a large team of sales professionals to deliver exceptional results.

• Monitor market trends, competitor activities, and pricing to stay ahead in the market.

Marketing & Branding

• Conceptualize and execute impactful marketing campaigns for project launches and ongoing sales.

• Build and maintain a strong brand identity through offline and digital marketing initiatives.

• Collaborate with creative agencies, digital partners, and PR teams for integrated marketing efforts.

• Organize and manage customer engagement events, roadshows, and property expos.

Business Development & Customer Focus

• Forge and maintain strong relationships with HNI clients, brokers, channel partners, and institutional investors.

• Drive a customer-centric approach by enhancing the overall sales experience.

• Identify new markets, strategic partnerships, and innovative channels to increase market reach.

Performance & Reporting

• Develop robust sales MIS & reporting systems for accurate forecasting and decision-making.

• Monitor KPIs for sales performance, marketing ROI, and team productivity.

• Provide regular reports and insights to the management team.

Key Requirements:

• Mandatory experience in residential real estate with leading/top developer houses 

• Minimum 22+ years of progressive experience in sales & marketing within the real estate sector.

• Proven track record in successfully launching and selling premium/luxury residential projects.

• Strong knowledge of market dynamics, pricing strategies, and customer preferences in the residential segment.

• Expertise in digital marketing strategies, broker/channel partner networks, and lead conversion.

• Excellent leadership, negotiation, and communication skills.

• MBA/PG in Marketing, Business Administration, or related field preferred.