BDM / State Head - Indore

Job Description:

We have urgent job opening for BDM / State Head.

Location - Indore

Experience - Minimum 3.0 Yr

Role Overview:
As a Senior BDM, you are not just expanding presence you are shaping it. This role involves
leading architectural engagement strategies, unlocking high-value project specifications, mentoring junior
BDMs, and driving growth in premium markets. Your goal: translate  luxury design narrative into
sustained commercial wins across India.

Core Responsibilities:
1. Strategic Market Leadership
 Identify and lead penetration into untapped Tier 1 & Tier 2 architect networks.
 Define BD playbooks per city/region aligned with brand positioning.
 Represent  in high-level architecture forums, summits, and design conclaves.
2. Architect Acquisition & High-Impact Engagement
 Acquire high-value design firms with repeat project potential.
 Lead curated presentation strategies using Mercantile kits and storytelling-based engagement.
 Position as a creative partner, not a supplier via co-branded events, CPDs, and thought
leadership sessions.
3. Specification-to-Order Conversion Strategy
 Design and monitor follow-through funnels for all key specifications.
 Collaborate with product and dealer teams to fast-track closures.
 Resolve pricing, customization, and technical objections with precision.
4. Sales Team Enablement & Mentoring
 Guide and mentor junior BDMs with structured weekly reviews and field accompaniment.
 Support onboarding via mock presentations, pitch frameworks, and objection-handling modules.
 Share winning strategies and case studies internally to replicate success.
5. Collaboration with Design, Marketing & R&D
 Provide field insights to marketing for campaign design and lead-gen alignment.
 Offer design and R&D feedback based on on-ground architect preferences and trends.
 Be involved in beta testing and launch of new surfaces, formats, and collections.

Daily/Weekly Expectations:
 2–3 strategic meetings with high-value firms or project decision-makers.
 Lead or support minimum 1 Mercantile-based walkthrough per week.
 City mapping and tracking of ≥30 live architect-pipeline specs at any given time.
 Internal mentorship/coaching session bi-weekly.

Ideal Candidate Profile:
 Confident, design-literate yet commercially sharp.
 Previous success in architect/channel-heavy sales cycles.
 Thrives in a fast-moving, luxury-driven environment.
 Balances ground-level hustle with strategic thinking and brand stewardship.

Must-Have Skills:
 Team mentoring and leadership experience
 Strategic account mapping & pipeline forecasting
 Storytelling-based presentations & product demos
 Deep understanding of high-end A&D ecosystem
 Proficiency with CRM,  Google Suite

KPIs for Sr. BDM:
 Monthly Value of Spec-to-Order Conversion of High-Impact Architect Partnerships Formed
 Growth in Region-Wise Dealer Support via A&D Pull
 Mentorship Outcomes (e.g., team closures, shadow pitch feedback)
 Activation Events or Workshops Initiated