Job opening for Sr. Brand manager

Job Description:

Position: Senior Brand Manager/Senior Marketing Manager/Senior Communications Manager

Report to: CEO/MD

Responsible for overall planning, managing and impalement brandi ng act i vities and marketing campaigns

Brand Communication (75%)

Campaign Planning /Content Management Plan monthly content colander, choose trending topics, design campaigns/ online/offline  activities

Write engaging copies for different socia l media platforms and content formats Supervise junior copy writers

Coordinate with in-house digital/performance  marketing team, graphics and video team

Evaluate effectiveness of digital/social media campa igns in terms ROI

Liaising with External Agencies

Influencer Management Agency: Communicate with third-party agency who will send our products to 100-150 influencers per month,approve influencers,provide feedback, overlook strategy, review engagement and effectiveness of campaigns

PR Agency: Communicate with PR agencies regarding new product launches,new developments etc.

Performance Marketing Agency: Communicate brands strategy, plan ads/campaigns for promotion

Corporate Communication (25%)

Manage Sparkle's Corporate Communications Write copies for corporate brochures, company profiles, quarterly reports, product presentations etc

Write Copies for quarterly sustainability reports outlining our efforts (reduction in carbon emission,social impact, environmental impact etc.)

Represent Sparkle in international and domestic trade fairs, exhibitions, industry events

Other Possible Roles (To be discussed} Communicate  with 828/Export Clients: Present Spark/e's company profiles to high order value clients

Sparkle Medical Board - Communicate with gynaecologists, nutritionists, mental health practitioners, yoga/fitness/wellness experts to create engaging content (Q&A, Video, Webinars, Live Sessions)

NGO  Communication/Rela tion: Communicate with NGOs we work with regarding donation, subsidised pads etc. CSR Communications: Communicate with corporations regarding their period awareness campaigns, pads donations activities