Vice President – Digital Marketing

Job Description:

Role Summary:

The Vice President of Digital Marketing will be responsible for driving digital strategy, customer acquisition, engagement, and retention through innovative and data-driven marketing initiatives. This role requires a seasoned leader with a deep understanding of financial markets, consumer behavior in investing, and digital platforms.

Key Responsibilities:

• Strategic Leadership:
• Define and lead end-to-end digital marketing strategy aligned with business goals.
• Lead digital transformation initiatives focused on customer acquisition and retention.
• Performance Marketing & ROI:
• Oversee paid campaigns across Google Ads, Meta, LinkedIn, programmatic platforms.
• Optimize customer acquisition costs (CAC), lifetime value (LTV), and conversion funnels.
• Brand and Content Strategy:
• Enhance digital brand visibility and positioning in a competitive broking space.
• Supervise creation of high-impact content, SEO/SEM strategies, and influencer engagement.
• MarTech & Automation:
• Leverage tools like CRM, marketing automation (e.g. Leasquared, Salesforce), and analytics platforms for personalized and scalable marketing.
• Implement robust data analytics and attribution models for informed decision-making.
• Team Leadership & Collaboration:
• Lead and mentor a cross-functional marketing team (content, performance, design, analytics).
• Collaborate with product, sales, compliance, and tech teams for campaign success.
• Customer Experience & Retention:
• Use analytics and customer insights to improve onboarding, retention, and upsell journeys.
• Drive app engagement and website conversions through UX and personalization.

Key Requirements:

• 15+ years of experience in digital marketing, preferably in financial services or fintech.
• Proven leadership in building and executing high-performing digital campaigns.
• Strong knowledge of trading platforms, investor behavior, and regulatory norms (SEBI).
• Expertise in tools like Google Analytics, Tag Manager, marketing CRMs, and paid media platforms.
• Experience managing large budgets and performance KPIs.
• Exceptional communication, analytical, and stakeholder management skills.

Preferred Qualifications:

• MBA in Marketing, Digital Strategy, or related field.
• Certifications in Digital Marketing (Google, Meta, etc.) or Financial Services Marketing.