Social Media Executive - Navi Mumbai (Turbhe)

Job Description:

We are having an urgent opening for the position of Social Media Executive for a reputed company at the Navi Mumbai (Turbhe) location.

Job Summary:

The Social Media Executive is involved in creating engaging content, managing social media channels, analysing performance metrics, and staying abreast of industry trends. The ideal candidate is a creative and strategic thinker with a passion for social media and a strong understanding of various platforms.

Responsibilities:

• Social Media Strategy:
• Develop and implement a comprehensive social media strategy to increase brand awareness, drive engagement, and achieve marketing objectives.
• Stay informed about industry trends and competitor activities to identify opportunities for innovation.
• Community Management:
• Foster and maintain a positive online community by engaging with followers, responding to comments and messages, and addressing inquiries or concerns.
• Monitor social media channels for trends, discussions, and opportunities to join relevant conversations.
• Social media advertising:
• Develop and manage paid social media advertising campaigns, ensuring effective targeting and budget management.
• Stay updated on advertising trends and platform updates to maximize campaign effectiveness.
• Collaboration:
• Collaborate with the marketing team, graphic designers, and other stakeholders to ensure cohesive branding across all channels.
• Work closely with influencers, partners, and other collaborators to expand reach and engagement.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Manager or similar role.
• In-depth knowledge of social media platforms, trends, and best practices.
• Strong written and verbal communication skills.
• Creative thinking and problem-solving skills.
• Ability to work in a fast-paced environment and meet tight deadlines.
• Familiarity with social media advertising platforms.
• Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.