Brand Marketing Lead - Cosmetics

Job Description:

Position: Brand Marketing Lead
Department: Branding & Promotion
Experience Required: 5+ years
Salary: Open for the right candidate
Location: Ahmedabad
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Ever dreamt of building a D2C personal care brand from the ground up?
Here’s your opportunity to be at the forefront of a new brand launch — backed by over 15 years of proven industry expertise. You’ll play a key role in shaping strategy, driving campaigns, and bringing bold ideas to life alongside an experienced leadership team.
If you’re passionate about impact, innovation, and building something iconic, this is where your journey begins.
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Role Overview
A leading cosmetics and personal care manufacturer is venturing into the D2C space with its own brand. They are seeking a strategic and creative Marketing & E-commerce Lead to drive this exciting journey — someone who blends brand storytelling with data-driven marketing, and who understands the intricacies of both online and offline retail.
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Key Responsibilities
• Customer Insight & Pain Point Mapping: Identify brand strengths and align them with customer needs (delivery, packaging, product experience, etc.).
• Target Audience Definition: Define and validate target audience through direct interactions and behavioral insights.
• Data-Driven Marketing: Leverage analytics (LTV, CRO, bounce rates) to inform marketing decisions and optimize campaigns.
• Market & Channel Opportunities: Identify promotional and placement opportunities across e-commerce platforms (Amazon, Nykaa, Flipkart, marketplaces) and suggest improvements.
• Competitor & SWOT Analysis: Continuously monitor competitors and brand performance to recommend packaging, product, or positioning enhancements.
• Agency & Planning Coordination: Collaborate with external agencies to develop quarterly marketing plans and ensure alignment with internal teams.
• Creative Collaboration: Foster a culture of innovation and idea-sharing to deliver impactful campaigns.
• Team Development: Build and mentor the marketing team, including involvement in hiring and onboarding as the team scales.
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Qualifications
• 5+ years of experience in brand marketing (personal care/cosmetics preferred).
• Strong strategic and analytical skills with a bias for action.
• Proven experience in D2C and e-commerce marketing (Amazon, Nykaa, Flipkart, etc.).
• Excellent communication and collaboration skills.
• Innovative thinker, comfortable with calculated risks.