Lead Manager - Civil
Job Description:
Essential Functions
• Create Business Rules : Follows the written Business Rules which marketing and sales
channel must pursue to ensure 100% accountability for all lead generating activities.
• Supports Sales: Creates inquiries and qualified leads to support the sales forecast for
the company on a weekly, monthly, quarterly and yearly basis.
• Creates Qualified Leads: Has to guide & work with company’s agencies to promote
business with specific target customer to crate qualified leads.
• Forecasting: Must be able to deliver qualified leads from the company’s agencies.
Shall process and analyse forecast and share them with other department of the
company.
• Lead Distribution: Distributes inquires and leads to the B2B sales channel, within one
minutes to one hour of data entry. For B2C distribute the inquires and sales leads
within 1 Minute of Data Entry.
• On-Time Lead Arrival: Works with the corporation’s agencies (PR, Advertising, On-
Line, Direct Mail, Telemarketing) to create a blend of sales inquires that arrive on a
predictable schedule each month.
• Follow-up: Works with sales management to be sure that 100% of all sales inquires are
followed up.
• Scoring/Grading : Understands how to grade inquires based on the answers to profile
questions.
• ROI : Ensures that sufficient quantitative and qualitative research has Been completed
with prospects and customers so that management can make informed decisions about
the ROI for Lead Generation.
• Formulas: Understands the formulas that are used to predict marketing ROI.
• Reports : Reports on inquiry activity by product, source, and source type. Delivers a
monthly report showing sales results from sales inquires and leads.
• CRM: Understands the CRM System and works to make sure that the system delivers
qualified inquires (sales leads) in a timely fashion to sales channel.
• Database: understands database marketing and can make recommendations about the
type of database structure needed.
• Fulfilment: Ensures the fulfilment of the prospect requests for information within 24
hours for B2B and within minutes for B2C. Creates literature packages or PDF Files for
fulfilment.
• Marketing Automation: Understands and is capable of guiding inquiry nurturing
processes which ultimately deliver sales ready leads. Nurturing includes but is not
limited to email, telemarketing, printed fulfilment, webinars, and marketing
automation programs.
• New Technologies: Has a working knowledge of new technologies such as business
intelligence, account based marketing and predict marketing software.
Key Skills :
Company Profile
The company was found to deliver projects on time, in good quality and under cost. We believe in Integrated Project Delivery (IPD) which helps us achieve all three attributes and our customer gets benefited out of it.
We value our customers and our vendors. We believe that without their constant support we cannot prosper. We treat our customers and our vendors as our business partners. Their growth ensures our growth and creates win-win situation for all. Our strategy is very simple and it works because we have a team which has all the knowledge to run various processes by keeping in mind environment and society.
With more than 5 years of experience into concrete manufacturing, we are constantly improving, investing everyday in R&D to develop better --- for our customers.
Apply Now
- Interested candidates are requested to apply for this job.
- Recruiters will evaluate your candidature and will get in touch with you.