International Sales & Marketing Manager – North America

Job Description:

International Sales & Marketing Manager – North America
Location: Delhi, India /Travel to North America
Experience Required: 8+ Years
Industry: Packaging Films (BOPP, PET, Holographic, Flexible Packaging)
Role Overview
We are seeking a dynamic and results-driven International Sales & Marketing Manager to
lead business development and client engagement across the North American market. The
ideal candidate will have deep domain expertise in packaging films (BOPP, PET,
Holographic, and Flexible Packaging), a strong network of industry contacts, and a proven
track record of driving revenue growth through strategic sales initiatives.
Key Responsibilities
 Develop and execute sales strategies to expand market share in the USA and Canada.
 Identify and onboard new distributors, converters, and end-users in the flexible
packaging segment.
 Manage and grow key account relationships to ensure long-term business success.
 Conduct market research and competitor analysis to identify trends and opportunities.
 Collaborate with product development and technical teams to tailor solutions to
customer needs.
 Lead negotiations, prepare commercial proposals, and close high-value deals.
 Represent the company at trade shows, exhibitions, and industry events.
 Monitor sales performance metrics, prepare forecasts, and report to senior leadership.
 Ensure compliance with international trade regulations, logistics, and documentation.
Key Performance Indicators (KPIs)
 Sales Revenue Growth: Achieve quarterly and annual revenue targets for North
America.
 New Customer Acquisition: Number of new clients onboarded per quarter.
 Customer Retention Rate: Maintain and improve retention of key accounts.
 Market Share Expansion: Increase share in targeted segments (BOPP, PET, Holographic
Films).
 Lead Conversion Rate: Percentage of qualified leads converted to sales.
 Sales Cycle Duration: Reduction in average time to close deals.
 Customer Satisfaction Score (CSAT): Feedback from clients on service and product
quality.
 Trade Show ROI: Leads generated and deals closed from industry events.

 Forecast Accuracy: Alignment of sales forecasts with actual performance.
 Compliance & Documentation Accuracy: Error-free export documentation and
adherence to trade regulations.
Required Skills & Qualifications
 Minimum 8 years of international sales experience, with a focus on North American
markets.
 Strong background in BOPP, PET (Polyester Films), Holographic Films, and Flexible
Packaging.
 Excellent communication, negotiation, and presentation skills.
 Proven ability to develop and manage distributor networks and direct customer
relationships.
 Familiarity with export documentation, INCOTERMS, and international logistics.
 Willingness to travel internationally as required.
 Bachelor’s degree in Marketing, International Business, or Engineering; MBA preferred.