Manager Channel Marketing

Job Description:

Primary Role Description: The Channel Marketing Manager is responsible for conceptualizing and executing marketing initiatives that directly enable sales and distribution teams, while ensuring compliance with IRDAI regulations. The role demands strong execution expertise, creative development oversight, and cross-functional stakeholder management to deliver impactful campaigns and collaterals.

Key Roles & Responsibilities:

• Sales Enablement Campaigns – Design and implement campaigns that support channel sales productivity and drive advisor/banker engagement.
• Regulatory Filings (IRDAI) – Coordinate marketing communication approvals and ensure all collaterals/campaigns are compliant.
• Creative Development & BAU Support – Lead the development of collaterals, sales aids, and routine marketing assets across touchpoints.
• Agency & Vendor Management – Manage creative agencies, production vendors, and ensure timely, cost-effective execution.
• Stakeholder Management – Liaise with sales leaders, product, compliance, and operations teams to align marketing efforts with business priorities.
• Execution Excellence – Ensure campaigns and materials are delivered with high quality, on time, and with measurable impact.

Key Requirements – Education & Certificates

• Bachelor’s degree in Marketing, Business Administration, or a related field (mandatory), MBA preferred.
• 5–8 years of experience in marketing, preferably in insurance, financial services, or BFSI sector.
• Hands-on experience in sales enablement campaigns, channel marketing, or partner-driven marketing.
• Proven track record of managing creative agencies/vendors and delivering marketing collaterals on time.
• Familiarity with IRDAI guidelines and regulatory filings for marketing communication.
• Strong stakeholder management skills, with ability to work across sales, compliance, product, and operations teams.
• Excellent project management and execution skills with attention to detail.