Deputy Head – Sales & Marketing (BOPP Products)

Job Description:

Job Description
Job Title:
Deputy Head – Sales & Marketing (BOPP Products)
Location:
Jasola, New Delhi
Department:
Sales & Marketing
Reports To:
Head of Sales & Marketing
Job Purpose:
To assist in strategic planning, execution, and leadership of the Sales & Marketing function
for BOPP products. This role involves driving revenue growth, expanding market share, and
ensuring strong customer relationships while aligning
Key Responsibilities:
 Assist in developing and implementing sales & marketing strategies for BOPP products.
 Identify new markets, applications, and growth opportunities in domestic and
international markets.
 Support in pricing strategies, promotional campaigns, and product positioning.
 Drive sales targets and ensure achievement of revenue and profitability goals.
 Manage key accounts and build long-term customer relationships.
 Oversee contract negotiations, order closures, and receivables management.
 Collaborate with marketing teams to develop campaigns, trade shows, and digital
marketing initiatives.
 Ensure brand consistency and effective communication of Vacmet value proposition.
 Conduct market intelligence on competitors, pricing trends, and customer needs.
 Provide data-driven insights for decision-making and strategy refinement.
 Lead and mentor regional sales managers and marketing executives.
 Foster collaboration between sales, marketing, production, and supply chain teams.
Key Performance Indicators (KPIs):
 Achievement of sales revenue and profitability targets.
 Growth in market share for BOPP products.
 Customer acquisition and retention rates.
 Effectiveness of marketing campaigns and brand visibility.

 Timely execution of strategic initiatives.
 Team performance and development.
Qualifications & Skills:
 MBA/PGDM in Marketing or equivalent.
 15–20 years in Sales & Marketing, with at least 5 years in flexible packaging/BOPP films.
 Strong knowledge of packaging industry dynamics, export markets, and sustainability
trends.
 Excellent leadership, negotiation, and communication skills.
 Proficiency in CRM tools, MS Office, and data analytics.
Competency Framework:
 Strategic Thinking & Business Acumen
 Customer-Centric Approach
 Team Leadership & People Development
 Analytical & Problem-Solving Skills