Head of Sales & Marketing

Job Description:

Qualifications & Skills:

 MBA in Marketing / Business Development or equivalent.

 8+ years of experience in marketing in FRP, SMC, or Composite related products.

 Excellent understanding of B2B marketing, government procurement systems, and

project-based selling.

 Strong communication, analytical, and presentation skills.

 Proficiency in MS Office, CRM tools, and digital marketing platforms.

 Experience with FRP, SMC, or construction-related products is preferred.

Key Responsibilities:

 Strategic Planning & Execution

o Develop and implement integrated marketing strategies to promote FRP

Pultrusion and SMC product lines.

o Identify market opportunities in government tenders, EPC contractors, builders,

architects, and distributors.

 Branding & Communication

o Oversee the creation of marketing collaterals, brochures, datasheets, case

studies, videos, and product presentations.

o Strengthen brand visibility through trade shows, exhibitions, digital marketing,

and PR initiatives.

 Market Research & Insights

o Analyze industry trends, competitor strategies, and customer behavior to provide

actionable insights to sales and leadership teams.

o Monitor pricing trends, and suggest product positioning accordingly.

 Channel & Tender Marketing

o Build relationships with contractors, consultants, and PSU/CPWD/PWD

tendering authorities for product approvals.

o Support tender participation by coordinating documentation and marketing

inputs.

 Digital & Social Media Marketing

o Lead B2B digital marketing efforts via LinkedIn, Google Ads, SEO/SEM, and

company website.

o Supervise content strategy, campaign execution, and lead generation programs.

 Team Leadership & Coordination

o Mentor and guide junior marketing executives and interns. o Work closely with Sales, Design, and Production teams to align marketing goals

with business objectives