GM/AVP Digital Marketing

Job Description:

JOB SUMMARY:-

Performance Marketing Manager is primarily responsible for the management of digital paid advertising and diversifying the channel mix using paid, native & social channels.

The person needs to focus on campaign-specific results and drives the marketing department’s performance for SBU maintaining the planned COA delivering certain capabilities for performance marketing. 

Reporting to VP& Head – Growth Marketing

Key Responsibilities :- 

• Manage overall paid for the organization
• Business Delivery while maintaining COA
• Stake holder management

Key Stakeholders:- 

Internal :- SBU, Virtual Agency, CSG

External :- Industry associations, Agencies, Partners etc. 

Qualification/ Experience:-

• MBA - Marketing, Bachelor degree
• 6-12 Years of Experience
• Budget management - Should have handled 4–8 Cr Monthly

Key Competencies and Skills Required:-

• Platform Management - Google Adwords, FaceBook, other paid channels, COA management, CDP/CEP (Webengage, Lemnisk, Moengage etc) integration & execution, new partnerships, agency management, project management, reporting