The Head of E-commerce is a resilient, resoned and execution-driven leader responsible for building and scaling a high-performing direct-to-consumer (D2C) digital business. This role requires the ability to adapt quickly to changing market dynamics while embedding innovation at scale. The leader will drive end-to-end transformation—integrating customer experience, cutting-edge technology, automation, and AI—to deliver profitable growth and a world-class digital journey.

They will own P&L accountability, balance speed of execution with sustainable growth levers, and ensure operational agility across marketing, technology, logistics, and customer touchpoints. With a strong technology backbone and comfort with data-driven decision-making, this leader will ensure the business not only scales but continuously innovates in a competitive landscape.

Key Responsibilities

Strategic Leadership:

·         Spearhead the D2C e-commerce roadmap aligned with the brand's growth ambitions.

·         Drive digital transformation by integrating customer experience, technology, and operations.

·         Define and monitor KPIs related to e-commerce growth, conversion, CAC/LTV, and retention.

P&L Ownership:

·         Manage and optimize the full e-commerce P&L including revenues, costs, and profitability.

·         Identify levers for scale while balancing margins, logistics costs, and marketing spends.

Team Building & Collaboration:

·         Lead a cross-functional team of 10-15+ members across performance marketing, UI/UX, analytics, content, tech, and operations.

·         Build internal capability while managing agency and tech partner relationships.

Customer Experience:

·         Deliver a frictionless, delightful, and premium online buying experience for high-value jewellery shoppers.

·         Leverage analytics to track customer journeys and improve NPS and repeat purchase rates.

Digital Marketing & Tech Integration:

·         Drive performance marketing campaigns (SEO, SEM, social, influencer) with ROI-focused planning.

·         Own CRM, personalization, and re-targeting strategies to increase LTV.

·         Work with tech teams to implement robust e-commerce platforms and analytics dashboards.

Business & Operational Excellence:

·         Ensure inventory visibility, logistics integration, and seamless order fulfillment.

·         Introduce new digital products and D2C offerings in alignment with customer trends.

Attributes of the Ideal Candidate

Key Attributes:

·         Resilience & Agility: Proven ability to thrive in fast-moving, high-pressure environments, demonstrating grit and adaptability.

·         Execution Excellence: Track record of translating vision into measurable results, delivering at pace without compromising quality.

·         Technology & Innovation: Deep familiarity with e-commerce platforms, automation tools, and AI-driven personalization/analytics.

·         Analytical Rigor: Strong data orientation; able to leverage advanced dashboards, predictive models, and KPIs to optimize performance.

·         Customer-Centric Mindset: Skilled in creating seamless, personalized customer experiences that boost retention and lifetime value.

·         Leadership & Collaboration: Adept at leading cross-functional teams, fostering innovation, and building digital-first culture.

Experience bracket:

·         8-10 years of e-commerce experience, including 5+ years in D2C leadership roles.

·         Domain expertise in jewellery, fashion, luxury, or high-ticket lifestyle brands.

·         Proven track record of delivering profitable online business scale.

Mindset & Culture Fit:

·         Entrepreneurial, agile, customer-obsessed, and performance-oriented.

·         Comfortable in structured environments but thrives on innovation and transformation.

·         Willing to relocate to Surat to work closely with the brand and leadership.

Qualifications and Education Requirements

A Bachelors degree or a Masters Degree in either Business, Marketing, or Technology is required.