Brand Manager

Job Description:

About the Role:

We are seeking an experienced and creative Brand Manager to lead our brand strategy, marketing initiatives, and communication campaigns. The ideal candidate will have a proven track record in brand development, digital marketing, and market positioning—preferably within the retail or luxury goods industry.

Key Responsibilities:

• Develop and implement effective brand strategies and marketing plans.

• Oversee brand positioning, messaging, and visual identity across all channels.

• Plan and execute ATL & BTL marketing campaigns to enhance brand visibility.

• Coordinate with creative, digital, and media agencies for content and promotional activities.

• Manage social media presence, digital marketing initiatives, and influencer collaborations.

• Conduct market research, competitor analysis, and identify growth opportunities.

• Drive customer engagement, loyalty, and retention initiatives.

• Monitor and analyze campaign performance metrics and prepare periodic reports.

• Ensure consistent brand representation across all customer touchpoints (online & offline).

• Collaborate with sales and retail teams to align marketing efforts with business goals.

Requirements:

• Qualification: Graduate / Postgraduate in Marketing, Mass Communication, or related field.

• Experience: Minimum 5 years in brand management, marketing, or communications (preferably retail, lifestyle, or jewellery sector).

• Strong creative, analytical, and project management skills.

• Excellent communication and presentation abilities.

• Proficiency in MS Office, digital marketing tools, and social media platforms.