PPC Ececutive
Job Description:
The job description is as below:
We are looking for an experienced PPC Executive to join our digital marketing team and take ownership of paid advertising campaigns across platforms like Google Ads, Meta(Facebook/Instagram) Ads, and other paid media channels. The ideal candidate will have a strong understanding of campaign management, analytics, and ROI-driven strategy.
Key Responsibilities:
· Plan, manage, and optimize paid campaigns on Google Ads, Facebook Ads, and other platforms.
· Conduct thorough keyword research and competitor analysis to improve campaign performance.
· Monitor and analyze campaign metrics (CTR, CPC, CPA, ROAS, etc.) and prepare regular performance reports.
· Write compelling ad copy and optimize landing pages for better conversions.
· Conduct A/B testing for ad creatives and bidding strategies.
· Set up and manage GA4 reporting and conversion tracking across all paid platforms to ensure accurate performance measurement.
· Collaborate with the design and content teams for campaign assets.
· Stay updated with the latest trends and changes in the PPC landscape.
Required Skills & Qualifications:
· Bachelor's degree in Marketing, Business, or a related field.
· 3–4 years of proven experience in PPC management and paid advertising.
· Strong knowledge of Google Ads, Facebook Ads Manager, Google Analytics, Google Tag Manager, and related tools.
· Ability to manage multiple campaigns across different channels.
· Analytical mindset with strong attention to detail.
· Proficiency in Excel/Google Sheets for data handling and reporting.
Preferred:
· Experience with remarketing, audience segmentation, and lead generation campaigns.
· Google Ads or Meta Blueprint Certification is a plus.
· Knowledge of programmatic or display ad platforms is an advantage.
What We Offer:
· Competitive compensation and incentives.
· A collaborative and data-driven work environment.
· Opportunity to lead and grow within the digital marketing function.
· Exposure to national and international ad campaigns.
For further details please call Megha on 9377677857 or you can share your candidature on megha@postaresume.co.in
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