Asst. Product Manager/Product Manager
Job Description:
The Product Manager will be responsible for end-to-end lifecycle management of construction chemical products, from market research, product positioning, and pricing to sales enablement and product performance tracking, ensuring strong market competitiveness and profitable growth in the region.
Key Responsibilities
- Product Strategy & Planning
- Develop product roadmaps aligned with business goals and regional market needs
- Identify market gaps, customer pain points, and new product opportunities
- Coordinate with R&D for new product development, reformulations, and trials
- Manage product lifecycle including launch, growth, and phase-out
- Market & Competitor Analysis
- Conduct regular market intelligence, competitor benchmarking, and pricing analysis
- Track trends in admixtures, waterproofing, flooring, repair & rehabilitation products
- Gather feedback from sales teams, applicators, contractors, and key customers
- Product Launch & Marketing Support
- Plan and execute product launches, demo programs, and pilot projects
- Develop product literature, technical datasheets, brochures, and presentations
- Support branding initiatives, exhibitions, and technical seminars
- Coordinate with marketing for campaigns and promotional strategies
- Sales Enablement & Training
- Train sales teams, distributors, and applicators on product features & applications
- Provide technical and commercial support during key project discussions
- Assist sales in product selection, pricing strategies, and tender support
- Performance Monitoring
- Track product-wise sales, margins, and market penetration
- Analyze product performance and recommend corrective actions
- Prepare monthly and quarterly product performance reports for management
- Cross-Functional Coordination
- Work closely with Sales, R&D, QA/QC, SCM, and Manufacturing
- Ensure product compliance with IS codes, ASTM standards, and customer specifications
Key Skills & Competencies
- Strong understanding of construction chemicals (Admixtures, Waterproofing, Flooring, Repair)
- Market research & data analysis
- Product positioning & pricing strategy
- Technical knowledge with commercial acumen
- Stakeholder management & communication
- Presentation & training skills
- Ability to travel within Gujarat and nearby regions
Educational Qualifications
- BE / BTech (Civil or Chemical Engineering) – Preferred
- MBA (Marketing / Product Management) – Advantage
Experience
- 5–10 years of experience in construction chemicals / building materials
- Prior experience in product management, technical marketing, or sales support preferred
- Experience in Gujarat market is an added advantage
Key Performance Indicators (KPIs)
- Successful product launches
- Product revenue and margin growth
- Market share improvement
- Sales team adoption and product penetration
- Customer & applicator feedback
Company Profile
Ascolite is marketed by Aswani Industries Pvt. Ltd. (formerly known as Aswani Construction Pvt. Ltd.) The introduction of Ascolite was a new direction by the Group to vertically grow into building materials from construction. The first step taken to promote Ascolite was by establishing the largest state-of-the-art Fly Ash Blocks (Aerated Autoclaved) manufacturing facility at Surat (Gujarat) & today we have a range of over 100 products in Walling, Tile-fixing, Waterproofing & Construction Chemicals.
Telephonic Interview Available
- Telephonic interview are scheduled for this job opening.
- Interested Candidates are requested to apply and get recruiter contact number for telephonic interview.
- Candidates can call recruiter on given contact to start telephonic interview during working hours.