National Sales Head

Job Description:

Key Responsibilities

1. Sales Strategy & Planning

• Develop and implement a robust national sales strategy aligned with business objectives.
• Identify new business opportunities, markets, and customer segments.
• Monitor market trends, competitor activities, and customer feedback to drive sales initiatives.

2. Key Account & Channel Management

• Manage relationships with modern trade, distributors, wholesalers, and large institutional clients.
• Ensure growth in penetration, visibility, and sales volume across all channels.
• Negotiate contracts, pricing, and promotional schemes with key accounts.

3. Team Leadership & Development

• Lead a team of regional and state sales managers, area managers, and sales executives.
• Define sales targets, KPIs, and performance evaluation metrics for the team.
• Conduct regular training, coaching, and motivation programs to build a high-performing sales team.

4. Revenue & Target Management

• Achieve annual and quarterly sales targets across all product categories.
• Track sales performance, analyze deviations, and implement corrective actions.
• Drive initiatives to increase revenue, profitability, and market share.

5. Marketing & Brand Support

• Collaborate with marketing and product teams to implement product launches and promotional campaigns.
• Ensure brand visibility and positioning in key markets and channels.
• Support trade marketing initiatives for customer engagement and activation.

6. Reporting & Analytics

• Prepare and present regular MIS, sales reports, and dashboards to management.
• Analyze regional and product-wise performance and make strategic recommendations.

Qualifications

• MBA in Sales, Marketing, or Business Administration (preferred).
• Graduate degree in Commerce, Business, or a related field is acceptable.
• Strong knowledge of FMCG / Frozen Foods / Packaged Foods sales and distribution networks.
• Proven experience in leading national sales teams and driving revenue growth.
• Proficient in sales analytics, CRM tools, and reporting.

Key Skills Required

• Strategic thinking and business acumen
• Leadership and team management
• Strong negotiation and communication skills
• Ability to drive results under pressure
• Customer relationship management and key account handling
• Analytical mindset and problem-solving skills