Head of Exports / International Business

Job Description:

JOB DESCRIPTION

HEAD OF EXPORTS / INTERNATIONAL BUSINESS
Company Category: Frozen Potato Products / French Fries / Value-Added Frozen Snacks
Position Level: Senior Leadership – Global Business
Annual CTC: ₹45,00,000 – ₹55,00,000 (Fixed)
Reporting To: Managing Director / CEO

Role Purpose
The Head of Exports / International Business will lead the global commercial strategy for
the Frozen Potato & Ready-to-Eat (RTE) Snacks category.
This role is responsible for driving:
 International revenue
 Gross margins
 Country expansion
 Distributor network building
 Key account management
 Pricing architecture
 Export operations excellence
 Full P&L governance for the Export Vertical
This is a senior leadership role requiring deep experience within the frozen potato industry
and strong, active relationships with international buyers.

Mandatory Industry Background
Candidates must have prior working experience in one or more of the following companies:
 McCain Foods
 HyFun Foods
 Iscon Balaji Foods
 Falcon / Other leading Frozen Potato manufacturers
Experience specifically in Frozen Potato / French Fries / Frozen Snacks Export Sales is
compulsory.

Experience Profile (Mandatory)

 12 – 15 years of proven experience in Export Sales for Frozen Potatoes / Frozen
Snacks.
 Must possess a live and active buyer network across global markets.
 Strong understanding of:
o Global demand patterns
o Competitor strategies
o International pricing models
o Import regulations and duty structures
 Ability to build new markets and drive sales through distributors, importers, and
HORECA aggregators.

Global Network Requirement
The candidate must already have active buyer relationships in the following regions:
GCC
UAE, Saudi Arabia, Qatar, Oman, Kuwait, Bahrain
MENA
Egypt, Jordan, Morocco, Algeria, Iraq
APAC
Singapore, Malaysia, Indonesia, Thailand, Philippines, Japan, Australia
EU
Germany, France, Italy, Netherlands, Spain, Poland
Africa
South Africa, Kenya, Nigeria, Ghana, Tanzania
The candidate should have:
 Buyer email databases
 WhatsApp contacts
 LinkedIn connections
 Strong historical working relationships

Key Accountability Areas

1. P&L & Financial Management
 Deliver Export P&L: Revenue, Gross Margin & Mix Optimization
 Define pricing architecture (CNF / CIF / FOB) based on duties, freight & FX
2. Market Expansion & GTM Strategy
 Develop regional GTM strategies for priority countries
 Drive country launches and establish presence in new geographies
3. Channel & Distributor Management
 Appoint and manage distributors
 Handle high-value negotiations with importers, retailers & HORECA consolidators
4. Category & Competitive Benchmarking
 Track competitor pricing, pack strategy & positioning (McCain / HyFun benchmark)
5. Export Operations & Compliance
 Ensure full compliance for:
o BRC
o Halal Certification
o Product specifications
o HS Code: 2004.10
 Govern COO, COA, BL, Invoice, Packing List & Health Certificates
6. Logistics & Documentation
 Engage with:
o CHA
o Forwarders
o Shipping lines
7. Global Representation
 Represent the company at international trade shows & category fairs
8. Team Leadership
 Build, mentor, and lead a high-performance international sales team

Core Competencies
 International B2B commercial leadership
 Strong strategic thinking with P&L mindset

 High-influence negotiation capability
 Metric-driven execution
 Category insight & competitive intelligence
 Excellent communication & leadership skills

Education
 MBA (Preferred from):
o IIM Ahmedabad
o IIM Delhi
o IIM Mumbai
o IIM Pune
 Other Tier-1 MBA programs may also be considered

Success Measures (KPIs)
 New Market Openings per quarter
 Acquisition of High-Value Buyers
 Volume Growth (Cartons / MT)
 Margin Delivery vs Plan
 Repeat Order % Improvement
 Share Gain vs McCain / HyFun in target markets

Ideal Candidate Profile
The ideal candidate is a seasoned international business leader, deeply embedded in the
frozen potato export ecosystem, possessing a strong global buyer network, and capable of
scaling the brand aggressively across continents. The candidate must thrive in a fast-paced,
performance-driven environment and demonstrate strong ownership of the export P&L.