We are hiring a Digital Content Creator in Ahmedabad.

Job Description:

We are hiring a Digital Content Creator in Ahmedabad.

Key Responsibilities
1. Content Creation & Visual Design
 Develop original content (text + visual) for platforms like Instagram, Facebook,
LinkedIn, company website, and email newsletters.
 Create graphics, carousels, reels, banners, and infographics tailored to the solar energy
sector.
 Edit short videos for use in Stories, Reels, and promotional campaigns.
2. Content Calendar & Campaign Planning
 Maintain a structured content calendar aligned with solar campaigns, seasonal trends,
government schemes, and internal updates.
 Plan around awareness days, industry milestones, and project highlights.
3. Platform-Specific Content Adaptation
 Customize content format and messaging for each platform (e.g., LinkedIn carousels
vs. Instagram Reels).
 Use appropriate captions, keywords, hashtags, and geotags to improve content
visibility.

4. Branding & Messaging Consistency
 Ensure all content maintains Solar Smart’s visual identity, tone of voice, and brand
consistency.
 Uphold a clean, trustworthy, and modern design aesthetic.
5. SEO & Content Optimization
 Optimize website content, blog posts, and social media for SEO using keywords, alt
text, and structured layouts.
 Improve digital discoverability through strategic content practices.
6. Creative Collaboration & Brief Execution
 Collaborate with the marketing team to interpret briefs and deliver targeted content.
 Translate campaign goals into visually compelling and high-impact assets.
7. Content Publishing & Management
 Schedule and publish content using tools such as Meta Business Suite, CMS
platforms, and LinkedIn publishing tools.
 Review formatting and ensure all content is error-free before publishing.
8. Analytics & Performance Reporting
 Track performance using analytics tools and prepare monthly reports.
 Apply insights to enhance future content and improve ROI.

Additional Responsibilities
 Maintain a library of branded templates and digital assets.
 Conduct thorough quality checks on all creative materials.
 Stay updated on social media trends, solar industry developments, and platform
algorithm changes.
 Curate and publish user-generated content including testimonials and project visuals.
 Assist in documenting and presenting completed solar projects for marketing use.
 Integrate local relevance (e.g., language and culture) to appeal to audiences in Gujarat
and beyond.

Required Skills & Qualifications
 Proficiency in graphic design tools (e.g., Adobe Photoshop, Illustrator, Canva).
 Basic video editing skills (e.g., Adobe Premiere Pro).

 Strong copywriting and visual storytelling abilities.
 Understanding of SEO best practices and digital publishing tools.
 Familiarity with content scheduling platforms and social media algorithms.
 Ability to manage multiple projects with attention to detail and deadlines.

Preferred Qualifications
 Bachelor’s degree in Marketing, Media, Communication, Design, or related field.
 1–3 years of relevant experience in content creation or digital marketing.
 Experience in the renewable energy or sustainability sector is a plus.
 Knowledge of regional languages (e.g., Gujarati) is an added advantage.

What We Offer
 Opportunity to contribute to a growing clean energy brand.
 Creative freedom within a structured brand framework.
 Exposure to campaign strategy, project documentation, and real-world solar
installations.
 A collaborative work environment focused on sustainability and innovation.