Lead Marketer - Branding- Digital Marketing

Job Description:

Job Overview:

we specialize in delivering end-to-end safety solutions to industries across India. With a strong presence in safety equipment, services, and innovation, we are now looking for a strategic and experienced Marketer to lead our branding, promotional, and customer engagement initiatives. This is a high-impact role with national visibility, ideal for a passionate marketing leader who thrives in a B2B environment.

Key Responsibilities:

• Brand Management & Promotions
  Lead the development and execution of branding strategies to strengthen Sure Safety’s identity across all channels.
• Event Participation & Field Marketing
  Represent the brand at exhibitions, trade shows, roadshows, and seminars throughout India—owning end-to-end planning, execution, and ROI tracking.
• Media & Agency Collaboration
  Coordinate with media outlets, advertising agencies, design partners, and web developers to ensure aligned and impactful marketing communications.
• Market Research & Analysis
  Conduct in-depth analysis of market trends, consumer behavior, competition, and new opportunities to guide strategic decision-making.
• Campaign Development
  Design and roll out integrated marketing campaigns—including digital, PR, events, and social media—that effectively promote our offerings and generate leads.
• Customer Segmentation & Targeting
  Identify and prioritize customer segments, tailoring messaging and outreach strategies to drive engagement and conversions.
• Relationship Management
  Build and maintain strong working relationships with key industry stakeholders, media contacts, influencers, and partners.

Qualifications & Experience:

• Graduate or Postgraduate in Marketing or a related field.
• Minimum 4-7 years of experience in B2B marketing.
• Strong exposure to event marketing, media coordination, and multi-channel campaign management.
• Proven ability to think strategically and execute tactically.