Senior Business Development Manager – HoReCa

Job Description:

Role Overview

We are looking for an experienced and result-driven Senior Business Development Manager with a strong background in Frozen Foods and Masala segment. The ideal candidate must have established connections in the HoReCa (Hotels, Restaurants, Cafés/Caterers) segment and a strong distributor network.

This is a hardcore B2B field-driven role focused on revenue growth, distributor expansion, and HoReCa penetration.

Key Responsibilities

• Drive B2B sales growth in the HoReCa segment (Hotels, Restaurants, Caterers, Cloud Kitchens).

• Identify, appoint, and manage distributors across assigned territories.

• Leverage existing distributor and HoReCa network to accelerate market penetration.

• Develop and execute territory-wise sales strategy for frozen foods and masala products.

• Conduct product presentations and sampling activities with chefs, purchase managers, and decision-makers.

• Negotiate pricing, commercial terms, and annual supply contracts.

• Monitor competitor activities, pricing trends, and market demand.

• Achieve monthly, quarterly, and annual revenue targets.

• Ensure timely collection and credit control from distributors and institutional clients.

• Coordinate with production and logistics teams for smooth order fulfillment.

Candidate Requirements

• Minimum 5+ years of experience in Frozen Foods and/or Masala industry (mandatory).

• Proven experience in HoReCa B2B sales.

• Strong existing network of distributors and HoReCa clients.

• Demonstrated track record of achieving revenue targets.

• Strong negotiation and closing skills.

• Ability to independently handle territory and key accounts.

• Excellent communication and relationship-building skills.

• Willingness to travel extensively for business development.

Preferred Profile

• Prior experience working with established FMCG or food brands.

• Understanding of cold chain distribution (for frozen foods).

• Experience in launching new products in HoReCa segment.

• MBA in Marketing / Business preferred.

What We’re Looking For

• A go-getter who already knows the HoReCa ecosystem.

• Someone who can open doors without long introductions.

• A relationship-driven closer with distributor influence.

• Aggressive on targets, disciplined on collections.