Digital marketing Manager

Job Description:

Key Responsibilities:

• Social Media Management: Lead and manage Qurbat’s Instagram and YouTube strategy, ensuring strong visual consistency and high audience engagement.
• Content Planning & Execution: Create monthly content calendars, manage shoots, reels, behind-the-scenes videos, and influencer collaborations.
• Thumbnail Creation: Design engaging and high-converting thumbnails for YouTube videos using Canva and Photoshop.
• Team Handling: Supervise content creators, video editors, interns, and freelancers to ensure timely output and brand consistency.
• Graphic Design Oversight: Guide the design team or create marketing creatives, ads, and social media graphics yourself when required.
• Performance Tracking: Analyze content performance using YouTube Studio, Meta Insights, and Google Analytics to optimize future content.
• Campaign Ownership: Plan and execute paid and organic campaigns across social platforms to drive awareness, reach, and sales.
• Brand Aesthetic: Ensure that all visual content aligns with Qurbat’s brand identity and seasonal collections.

Must-Have Skills:

• Strong knowledge of Instagram Reels, YouTube channel growth, and visual storytelling.
• Performance marketing expertise with hands-on experience in Google Ads, Meta Ads, campaign optimization, audience targeting, creatives testing, and ROAS tracking. Canva, Photoshop, and basic video editing tools (e.g. CapCut, Premiere Pro a plus).
• Ability to lead a small creative team, assign roles, and manage timelines.
• Excellent visual sense and strong attention to detail.
• Good communication and planning skills.

Preferred Qualifications:

• Bachelor’s degree in Mass Communication, Digital Marketing, Multimedia, or a related field.
• 5+ years of digital marketing experience, with portfolio links or YouTube/Instagram handles managed in the past.