Influencer Marketing Executive

Job Description:

An Influencer Marketing Executive identifies, engages, and manages relationships with social media influencers to execute campaigns that increase brand awareness and drive ROI. Key duties include negotiating contracts, overseeing content creation, tracking performance metrics (KPIs), and staying updated on digital trends to align with marketing goals. Key Responsibilities • Influencer Identification & Outreach: Research and identify potential influencers across platforms (Instagram, YouTube) that align with brand values. • Relationship Management: Onboard, negotiate, and maintain long-term relationships with creators, influencers, and KOLs. • Campaign Execution: Plan and execute campaigns, ensuring high-quality, on-brand content creation, including managing deliverables and timelines. • Strategy Development: Develop and implement influencer marketing strategies and creative, engaging campaigns. • Analytics & Reporting: Track, analyze, and report on campaign performance, ROI, and engagement metrics, using data to refine future strategies. • Contract Negotiation: Handle contract negotiations, ensuring compliance with brand guidelines and legal requirements. • Team Collaboration: Work with marketing, creative, and PR teams to align influencer content with broader marketing initiatives. Key Qualifications & Skills • Experience: 0–3+ years in influencer marketing, social media management, or digital marketing. • Knowledge of Social Media: Deep understanding of social media platforms, algorithms, and content trends. • Communication Skills: Strong negotiation, relationship-building, and communication skills. • Analytical Abilities: Proficiency in analyzing performance data to calculate ROI. • Project Management: Ability to manage multiple projects, timelines, and budgets simultaneously.