Brand Communication expert
1 Nos.
125941
Full Time
3.0 Year(s) To 6.0 Year(s)
Not Disclosed by Recruiter
Marketing / Advertising / MR / PR
Industrial Products/Equipment/Machinery/Projects & Engg
BBA / BMS - Marketing; MBA/MMS/MPM/PGDM - Marketing
Job Description:
The job description is as below:
ffective brand communication for electric vehicles (EVs) focuses on sustainability, advanced technology, and lifestyle integration to drive adoption. Key strategies include digital storytelling, educational content (range/charging), and building trust through,, user-generated content. Successful brands leverage emotional, eco-conscious narratives, and, geo-personalized digital marketing to highlight convenience and environmental benefits.
Core Pillars of EV Brand Communication
- Sustainability & Eco-Consciousness: Highlighting reduced carbon footprints and long-term cost-effectiveness attracts environmentally-conscious consumers.
- Education-First Approach: Addressing consumer anxiety by simplifying complex information about charging infrastructure, battery life, and range.
- Digital-Centric Storytelling: Utilizing social media,, interactive content, and influencers to foster community, brand loyalty, and awareness.
- Technological Innovation: Emphasizing smart features, seamless, charging infrastructure integration, and performance capabilities.
Key Marketing Strategies
- Content & Social Media Marketing: Creating blogs, videos, and, influencer partnerships to educate, engage, and build community.
- Targeted Digital Advertising: Using PPC, SEO, and, , geo-targeting to reach high-intent customers.
- Trust Building & Experience: Showcasing, test drives and user testimonials to demystify EVs and build consumer confidence.
- Strategic Partnerships: Collaborating with government bodies and, infrastructure providers to increase visibility and credibility.
For further details please feel free to call Megha on 9377677857 or you can mail your candidature on megha@postaresume.co.in
Company Profile
EV Two Wheeler Manufacturing Company since 2018
Apply Now
- Interested candidates are requested to apply for this job.
- Recruiters will evaluate your candidature and will get in touch with you.