Product Manager

Job Description:

About Evernine Brands

Evernine Brands is a dynamic consumer goods company focused on building innovative product lines that meet evolving market demands. We are committed to delivering high-quality products through strategic partnerships, efficient distribution networks, and compelling go-to-market strategies.

Position Overview

We are seeking an experienced Product Manager to lead the development, launch, and growth of our product portfolio. This role requires a strategic thinker who can balance consumer insights, operational excellence, and commercial success. The Product Manager will be responsible for finalizing SKUs across product segments, coordinating with distributors and suppliers, leading packaging development, and executing comprehensive go-to-market strategies.

This is a hands-on role requiring cross-functional leadership, strong analytical capabilities, and the ability to drive products from concept through successful market launch and beyond.

Key Responsibilities

Product Strategy & SKU Management

• Define and finalize SKU specifications across assigned product categories, including variants, sizes, formulations, and pricing tiers
• Develop comprehensive product roadmaps aligned with business objectives and market opportunities
• Conduct competitive analysis and market research to identify gaps, trends, and consumer needs
• Own product lifecycle management from ideation through launch to post-market optimization
• Build and maintain detailed product specifications, ensuring alignment with quality standards and regulatory requirements
• Create product positioning strategies that differentiate offerings in competitive markets

Distributor & Supply Chain Coordination

• Serve as primary liaison with distributors, wholesalers, and retail partners
• Coordinate product availability, inventory planning, and distribution logistics
• Negotiate terms and manage relationships with manufacturing partners, OEMs, and private label suppliers
• Monitor supply chain performance and resolve issues affecting product delivery
• Ensure compliance with regulatory requirements and quality standards across the supply chain
• Develop and maintain vendor scorecards tracking quality, delivery, and cost metrics

Required Qualifications

Education

• Bachelor’s degree in business administration, Marketing, Product Management, or related field
• MBA or equivalent advanced degree preferred

Experience

• 2+ years of product management experience in consumer goods, FMCG, retail, or related industries
• Proven track record of successful product launches and SKU management
• Experience coordinating with distributors, suppliers, and retail partners
• Strong understanding of distribution channels and go-to-market strategies in the Indian market

Skills & Competencies

• Strategic thinking with strong analytical and problem-solving abilities
• Excellent project management skills with ability to manage multiple priorities simultaneously
• Strong negotiation and relationship management capabilities
• Data-driven decision making with proficiency in market research and competitive analysis
• Detail-oriented with strong execution focus
• Proficiency in product management tools, spreadsheets, and presentation software

Preferred Qualifications

• Experience with private label, OEM, or contract manufacturing relationships
• Knowledge of e-commerce and quick commerce channels

Key Success Metrics

Performance in this role will be measured by:

• Product profitability and P&L performance
• SKU rationalization effectiveness and portfolio optimization
• Distributor and supplier relationship strength and performance
• Customer satisfaction and product review ratings

What We Offer

• Opportunity to build and scale product lines from ground up
• Collaborative and entrepreneurial work environment
• Professional development and career growth opportunities
• Exposure to end-to-end product lifecycle management
• Direct impact on company growth and brand building

Work Environment

This position is based in Delhi with flexibility for hybrid work arrangements. The role requires occasional travel to meet with distributors, suppliers, and retail partners. Candidates should be comfortable working in a fast-paced startup/scale-up environment where adaptability and initiative are valued.