Digital Marketing Specialist - Real Estate

Role Summary

Responsible for managing performance marketing campaigns and generating quality leads for real estate projects, with strong focus on paid ads, basic SEO, and campaign analytics

KRA: Task / Activities

1. Performance Marketing (60%)

• Plan and execute Google Ads (Search & Display)
• Plan and execute META Ads (Lead Generation)
• Run targeted & geo-fencing campaigns
• Optimize campaigns for Cost Per Lead (CPL)
• Monitor campaign ROI & performance
• Manage YouTube Ads for brand visibility

2. SEO & Website Support (20%)

• Conduct keyword research
• Optimize website pages for SEO
• Coordinate with website developer
• Track rankings and organic traffic growth

3. Content & Social Media Coordination (10–15%)

• Coordinate blogs & social media content
• Guide creatives and ad copy development
• Work with designers / video editors

4. Reporting & Analytics (10%)

• Generate monthly performance reports
• Track leads via CRM / Excel
• Provide insights for campaign improvement 

KPI: Performance Metrics

• Number of qualified leads generated
• Cost Per Lead (CPL) optimization
• Campaign ROI
• Website traffic & ranking improvement
• Lead tracking accuracy
• Monthly reporting quality 

Required Skills

Preferred skills

• 3–4+ years hands-on experience in Google & META Ads
• Strong understanding of performance marketing
• Knowledge of SEO fundamentals
• Familiarity with Google Analytics & Search Console
• Basic understanding of AI tools for ad/content optimization 

• Experience in Real Estate / Construction marketing
• Local lead generation expertise
• CRM handling experience

Attitude Required for This Position

• Result-oriented & performance-driven
• Strong analytical mindset
• Proactive and ownership-driven
• Ability to work independently
• Good communication & coordination skill