Sr SEO executive

Job Description:

Job Description

Key Roles & Responsibilities

• Lead and mentor a team of SEO executives, content writers, and outreach specialists.

• Design and implement scalable SEO workflows using modern automation tools (AI agents, Google Sheets automation, Zapier, etc.).

• Conduct deep technical SEO audits and implement optimization strategies.

• Own and deliver on organic traffic KPIs, reporting weekly/monthly growth insights with action plans.

• Develop and execute keyword strategies aligned with business objectives and search intent.

• Integrate AI tools (e.g., ChatGPT, Surfer, Frase, Jasper, etc.) to streamline content creation, analysis, and SEO operations.

• Oversee production of in-depth, high-quality, search-optimized content, ensuring originality, structure, E-E-A-T, and SERP alignment.

• Conduct and review competitor analysis, backlink strategies, and content gap audits.

• Collaborate with Product, Design, and Development teams for implementation of on-page and technical fixes.

• Stay ahead of SEO trends, Google algorithm updates, and AI advancements that can impact workflows or rankings.

• Use analytics platforms (GA4, GSC, Ahrefs, SEMrush, etc.) to assess performance, identify insights, and adjust strategies.

Required Skills & Competencies

Core Skills & Experience

• Proven track record of scaling organic traffic significantly in competitive niches.

• Deep understanding of SEO fundamentals: technical, on-page, off-page, local, and content SEO.

• Experience with AI-powered SEO tools and frameworks (prompting, automation pipelines, AI-assisted writing).

• Strong knowledge of SEO automation, APIs, and no-code/low-code platforms.

• Ability to write, edit, and evaluate high-performing SEO content.

• Strong analytical, problem-solving, and creative thinking skills.

• Proficiency in tools like Google Search Console, Ahrefs, SEMrush, Screaming Frog, GA4, and AI tools like ChatGPT, Claude, Surfer, Frase, and NeuronWriter.

• Familiarity with CRO, schema markup, Core Web Vitals, and modern SEO ranking signals.

Soft Skills

• Strong leadership and communication skills to motivate and upskill the SEO team.

• Ownership mindset with the ability to thrive in fast-paced, high-impact environments.

• Comfort working with data, charts, performance dashboards, and A/B testing outcomes.

Minimum Experience Required

• 4+ years of hands-on SEO experience, with at least 1 year in a leadership or managerial role.

Education Requirement

• Graduate in any field.