General Manager / Business Unit Head- Beverages

Job Description:

Key Responsibilities Strategic & Business Leadership  Develop and execute the business unit strategy in alignment with the company’s longterm vision.  Identify growth opportunities in domestic and international markets for soft drink concentrates.  Lead product innovation and portfolio diversification to meet changing consumer preferences and regulatory standards.  Manage P&L responsibility, ensuring profitability and sustainable growth. Operations & Manufacturing  Oversee production planning, capacity utilization, and operational efficiency.  Ensure consistent product quality, taste, and compliance with food safety standards (e.g., FSSAI, FDA, HACCP, ISO, GMP).  Implement lean manufacturing practices and continuous improvement initiatives.  Monitor raw material procurement (sugar, flavourings, concentrates, packaging) for cost optimization and quality control. Sales & Marketing  Drive sales strategy for B2B (distributors, bottlers, beverage companies) and B2C (as applicable).  Build strong customer and distributor relationships to expand market presence.  Develop pricing, branding, and promotional strategies tailored to regional markets.  Monitor competitor landscape and consumer trends to maintain market competitiveness. Supply Chain & Distribution  Ensure timely procurement, production, and distribution of concentrates to key partners.  Strengthen logistics and supply chain efficiency to minimize lead times and costs.  Develop export opportunities and manage national/international distribution channels. https://noble-group.net/future-group/ Finance & Compliance  Prepare and manage budgets, forecasts, and financial reporting for the business unit.  Ensure compliance with food safety laws, labelling regulations, and environmental standards.  Drive cost reduction initiatives while maintaining product quality. People Leadership  Build, lead, and mentor cross-functional teams across operations, sales, R&D, and support functions.  Foster a culture of performance, accountability, and innovation.  Implement training and development programs to enhance workforce capability. Key Performance Indicators (KPIs)  Revenue and profitability growth of the business unit.  Market share expansion in target geographies.  Production efficiency and cost optimization.  Product quality compliance and zero critical non-conformities.  New product launches and innovation pipeline.  Employee engagement and retention rates. Qualifications & Experience  Bachelor’s/Master’s degree in Business Administration, preferably with Food Technology, or related field.  18–25 years of experience in FMCG/beverage/food manufacturing, with at least 10 years in a senior leadership role.  Proven track record of P&L management and business growth.  Strong knowledge of beverage formulations, concentrates, and regulatory frameworks.  Expertise in operations management, sales leadership, and supply chain management.  Minimum 3-5 years of work experience in Africa Key Skills  Strategic thinking and business acumen.  Strong leadership and team management.  Excellent communication, negotiation, and stakeholder management.  Analytical mindset with financial discipline.  Innovation-driven with an eye for market trends